Events and Retail Field Marketing Manager
Renewal by Andersen - Lenexa, Kansas, United States,![Renewal by Andersen](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Renewal by Andersen
Overview
- Apply
Overview
Renewal by Andersen
is the largest window and door manufacturer in North America with a respected reputation for its high-quality products and services which are unmatched in the home improvement industry.Purpose:The Events and Retail Field Marketing Manager is a leadership position in the Non-Traditional Marketing Department which oversees three types of lead generation strategies while maintaining and exceeding pre-determined key performance indicators. Our lead generation strategies consist of Event Marketing, Retail Marketing, and Neighborhood Marketing. Event Marketing strategies include in-person activations at trade shows, fairs, festivals, sporting events, marquee events, and local community events. Retail Marketing strategies include in-person activations at grocery stores, hardware stores, home décor stores, and other retail-type brick and mortar stores. Neighborhood Marketing strategies include door to door lead generation in neighborhoods that meet pre-determined demographic models. The Events and Retail Field Marketing Manager hires, trains, coaches, and manages a team of 10 - 15 Brand Ambassadors to generate leads and set appointments for our Design Consultant Team, in a cost-effective and efficient manner, while utilizing our Direct Marketing Methodology.Responsibilities:Recruiting, hiring, training, coaching, and managing a team of 10 – 15 Brand AmbassadorsAdministrative duties including payroll, tracking key performance indicators for team members, and corresponding with management/direct marketing team leadersIn-Field training, coaching, shadowing Brand AmbassadorsIn-Office training, coaching, teaching Brand AmbassadorsMeet or exceed skills, attitude, behavior, and results expectationsPresent an exceptional company imageSets an example for work ethic, integrity, teamwork, and decorumEnsure policies and guidelines are adhered toScheduling and holding weekly/bi-weekly team meetingsAdhering to key performance indicators, budgeting, and results implicationsGenerating leads and setting appointments at events, retail stores, and canvassingWorking with event coordinators, retail store managers and managing territory for neighborhood marketingSeek out and secure new events, retail stores, and neighborhoods for canvassingQualifications and Requirements:2 – 3 years of events management, retail management, canvassing management, sales management, or marketing managementAbility to think strategically, with strong project management skills, and attention to detailStrong verbal and written communication skillsAbility to self-manage resources to achieve objectivesAbility to analyze effectiveness of events activations, retail store activations, and canvassing activationsAbility to understand marketing communications, sales promotions, and advertisingAbility to demonstrate strong leadership skillsDemonstrated analytic skillsDemonstrated ability in Microsoft Office programs, especially reports and spreadsheetsCOMPETENCIES REQUIRED TO MEET PRIMARY RESPONSIBILITIES:Results orientationDynamicBusiness and Customer knowledgeProblem-solving skillsTime management and organizational skillsAssessment and evaluation skillsProven sales performanceCreativeConfidentInterpersonal skillsBenefits:Vision, Dental, and Health Insurance401K ProgramHSAFSARamp-up BonusRenewal by Andersen is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other federal, state or local protected class. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds.
#J-18808-Ljbffr