Director, Product Marketing - Design
Figma - San Francisco, California, United States, 94199![Figma](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Figma
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Overview
Submit your CV and any additional required information after you have read this description by clicking on the application button.Figma is looking for a team lead to join our Product Marketing team. You'll be overseeing various product areas and go-to-market strategy for our core audiences. This is an amazing opportunity to help build out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community.This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.What you'll do:
Lead go-to-market strategy and planning for our core design productBe a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customersCraft differentiated messaging and positioning informed by user research and insightsRoll up your sleeves and help lead new product launches and campaigns when neededEnable our customer-facing teams to help improve sales efficiency through impactful enablement programsPartner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoptionBuild and coach a small team of product marketers; lead with a passion for learning and developmentHelp us build PMM team culture and processes - be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and moreWe'd love to hear from you if you have:
10+ years in product marketing or a related role in the SaaS industry4+ years hiring, coaching, and managing direct report(s)Demonstrated ability to learn new products and industries - unafraid to dive into the nitty gritty technical detailsDirect experience writing messaging, positioning and author on-brand end-user contentA data-driven approach to your work and the ability to champion the customer and experience in shaping customer insights and researchDemonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations.While it's not required, it's an added plus if you have:
Experience working on Design toolsKnowledge of technical details of workflow productsA track record of launching products fast, while also delivering impact
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