Albion College
Assistant Vice President of Marketing Strategy
Albion College - Albion, Michigan, United States, 49224
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Overview
Assistant Vice President of Marketing Strategy
Join to apply for the
Assistant Vice President of Marketing Strategy
role at
Albion College Assistant Vice President of Marketing Strategy
1 day ago Be among the first 25 applicants Join to apply for the
Assistant Vice President of Marketing Strategy
role at
Albion College Albion College: Marketing and Communications: Communications
Location
Albion, MI
Open Date
May 27, 2025
Description
Albion College invites applications for The Assistant Vice President of Marketing Strategy. This position is responsible for developing, leading, and executing marketing and content strategies across Albion College’s digital and print platforms. Reporting to the Vice President of Marketing and Communications, this position collaborates with various departments, including enrollment and advancement, to ensure cohesive and effective marketing campaigns to create maximum impact with target audiences. The AVP plays a crucial part in advancing Albion’s brand messaging, enhancing student recruitment efforts, and supporting donor engagement through compelling, cohesive storytelling. Responsibilities include developing multifaceted marketing plans encompassing digital marketing, social media, email campaigns, and CRM strategies. The Assistant Vice President of Marketing Strategy will also collaborate with key academic and administrative units across campus to develop annual marketing plans that align with the brand and institutional priorities, and achieve strategic marketing objectives. Independent judgment is required to plan, prioritize, and organize a diversified workload with sensitivity and confidentiality. Must contribute to a campus climate that emphasizes a commitment to working with individuals and groups from a variety of identities, cultures and backgrounds.
FLSA Classification
The job description can be viewed here.
Salaried / Exempt / Administrative & Executive
Employment Status: At-Will
Qualifications
Bachelor’s degree in Marketing, Communications, English, Business, or related fields. Master’s degree preferred. 7-10 years of experience in enrollment and advancement marketing and content strategy within higher education. Proven leadership experience managing content teams and strategic marketing projects. Demonstrated ability to align marketing campaign strategies with institutional goals and to measure content performance. Significant experience with project management.
Application Instructions
Interested candidates should submit an online application including cover letter, resume, diversity statement (a statement on the applicant’s commitment to and experience advancing diversity, equity and inclusion professionally), and contact information for three professional references through Interfolio at https://apply.interfolio.com/168369
Please contact Melissa Anderson (mkanderson@albion.edu or 517-629-0749), Vice President of Marketing and Communications, for questions about the position or search. A review of applications will begin immediately and continue until the position is filled. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Albion College by 2x Get notified about new Vice President Marketing Strategy jobs in
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Join to apply for the
Assistant Vice President of Marketing Strategy
role at
Albion College Assistant Vice President of Marketing Strategy
1 day ago Be among the first 25 applicants Join to apply for the
Assistant Vice President of Marketing Strategy
role at
Albion College Albion College: Marketing and Communications: Communications
Location
Albion, MI
Open Date
May 27, 2025
Description
Albion College invites applications for The Assistant Vice President of Marketing Strategy. This position is responsible for developing, leading, and executing marketing and content strategies across Albion College’s digital and print platforms. Reporting to the Vice President of Marketing and Communications, this position collaborates with various departments, including enrollment and advancement, to ensure cohesive and effective marketing campaigns to create maximum impact with target audiences. The AVP plays a crucial part in advancing Albion’s brand messaging, enhancing student recruitment efforts, and supporting donor engagement through compelling, cohesive storytelling. Responsibilities include developing multifaceted marketing plans encompassing digital marketing, social media, email campaigns, and CRM strategies. The Assistant Vice President of Marketing Strategy will also collaborate with key academic and administrative units across campus to develop annual marketing plans that align with the brand and institutional priorities, and achieve strategic marketing objectives. Independent judgment is required to plan, prioritize, and organize a diversified workload with sensitivity and confidentiality. Must contribute to a campus climate that emphasizes a commitment to working with individuals and groups from a variety of identities, cultures and backgrounds.
FLSA Classification
The job description can be viewed here.
Salaried / Exempt / Administrative & Executive
Employment Status: At-Will
Qualifications
Bachelor’s degree in Marketing, Communications, English, Business, or related fields. Master’s degree preferred. 7-10 years of experience in enrollment and advancement marketing and content strategy within higher education. Proven leadership experience managing content teams and strategic marketing projects. Demonstrated ability to align marketing campaign strategies with institutional goals and to measure content performance. Significant experience with project management.
Application Instructions
Interested candidates should submit an online application including cover letter, resume, diversity statement (a statement on the applicant’s commitment to and experience advancing diversity, equity and inclusion professionally), and contact information for three professional references through Interfolio at https://apply.interfolio.com/168369
Please contact Melissa Anderson (mkanderson@albion.edu or 517-629-0749), Vice President of Marketing and Communications, for questions about the position or search. A review of applications will begin immediately and continue until the position is filled. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Albion College by 2x Get notified about new Vice President Marketing Strategy jobs in
Albion, MI . Managing Director of BrickStreet Marketing / Marketing Manager
Battle Creek, MI $73,939.00-$96,116.00 1 week ago Senior District Business Manager, Neuroscience - Cobenfy - South Michigan
Battle Creek, MI $73,939.00-$96,116.00 6 days ago Battle Creek, MI $88,621.00-$115,213.00 2 days ago Vice President of Enterprise Data, Analytics and Architecture
Jackson, MI $175,000.00-$250,000.00 1 month ago Director of Assessment, $7,000 Sign On Bonus
Battle Creek, MI $209,840.00-$275,415.00 5 days ago Project Coordinator - Michigan Center, MI
Jackson, MI $100,000.00-$120,000.00 1 day ago Sr. Business Intelligence Analyst - Full time - Jackson
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr