Digital Marketing Specialist
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HomeJobsDigital Marketing SpecialistPosted
03/03/2023
inCategory 1
byWisconsin Department of Tourism
Digital Marketing Specialist
Wisconsin Department of Tourism
3319 W Beltline Hwy, Madison, WI 53713, USA
Start Date04/24/2023
70,000.00
Full-Time
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Wisconsin Department of Tourism
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The Wisconsin Department of Tourism promotes and elevates the state’s brand to drive economic impact for all Wisconsinites. We are the proud home of Travel Wisconsin, the official destination marketing organization for the State of Wisconsin that works to market the state as a premier travel destination while generating greater economic impact for Wisconsin through tourism.Our team is passionate about our mission to inspire travelers to experience Wisconsin. We approach our fast-paced work with a commitment to constant improvement and learning, grounded in our values of excellence, collaboration, balance, authenticity, and fun.
Learn more about Travel Wisconsin’s work and team here.
Join us in elevating Wisconsin Tourism.This position is headquartered at the Wisconsin Department of Tourism’s office in Madison, WI (3319 West Beltline Highway, Madison, WI 53708) or possibly another state office building, and will have the option of working remotely up to 3 days per week upon agreement of the Supervisor. This schedule may change based on operational needs and organizational requirements.Position Summary
The Digital Marketing Specialist works with internal and external marketing teams to integrate, evaluate and optimize digital marketing initiatives and content to drive growth on TravelWisconsin.com and ensure year-over-year success.This position focuses on all areas of the website, including technical performance and maintenance, content updates through a content management system (CMS), working directly with an outside web vendor, developing and interpreting reports, and integrating branding and digital marketing tactics with the website to meet and exceed goals.This position assists with the development and execution of website and digital marketing strategies that can improve performance across the website and the digital marketing channels that supply traffic to the website. This role works closely with Travel Wisconsin’s marketing vendors and internal marketing teams to develop, maintain and enhance TravelWisconsin.com, an award-winning state tourism website. This includes, but is not limited to, organic search, paid search, digital advertising, email marketing and social media. This position requires the ability to integrate marketing and branding initiatives in the digital space; applying SEO and marketing communications through the development of insights and strategic thinking to recommend website projects that drive growth.To view the complete position description, please click here.Salary Information
This position is in schedule-range (07-03) with an
hourly salary of $30.00 - $33.66, plus excellent benefits . Pay for current state employees will be set in accordance with the Wisconsin State Compensation Plan.
A twelve month probationary period is required. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).Job Details
Due to the nature of the position, Tourism will conduct background checks on applicants prior to selection. Tourism does not sponsor work visas. All persons hired will be required to verify identity and eligibility to work in the United States, and to complete the required employment eligibility form
.All state employees must report their COVID vaccination status, whether vaccinated or not and provide supporting documentation if vaccinated. Newly hired employees will be required to submit this information within their first two weeks of employment.The State of Wisconsin continues to follow necessary health and safety protocols for COVID. Please visit Division of Personnel Management Coronavirus - COVID-19 (wi.gov) for the most up-to-date information. Guidance may be subject to change.Qualifications
Qualified applicants will have all of the following:Experience developing and executing digital marketing plans and strategies for a consumer brand.Experience developing and executing search engine optimization plans and strategies for large, high-traffic websites.Experience managing and maintaining large, high-traffic websites using a content management system.In addition, well-qualified applicants will have one or more of the following:Experience using Google Analytics, Google Data Studio and marketing dashboards to track performance and recommend optimizations.Experience deploying content through email and text SMS platforms.Experience collaborating with internal and external cross-functional marketing teams to integrate strategies across paid and owned digital touchpoints.How To Apply
Apply online! To apply, click “Apply for Job” to start the application process. Then, you will access your existing account or to create a new account if you don’t have an account. Once you are logged in, click “Apply for Job.” Follow the steps outlined in the application process and submit your application.Your letter of qualifications and resume are very important parts of your application and are used during our evaluation process to determine your qualifications as they relate to the job.
For instructions on developing your resume and letter of qualifications for your application and what should be included in these materials, click here.Submitted materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the hiring process for available vacancies.Permanent classified state employees who are eligible for consideration (transfer, voluntary demotion, or reinstatement) should complete the application process as described above by the stated deadline.We are an Equal Opportunity and Affirmative Action employer seeking a diverse and talented workforce.If you are a veteran with a 30% or greater service-related disability, and are not currently employed in a permanent position with Wisconsin State Government, please send a cover letter, resume, DD-214 (honorable discharge), and documentation of your service-connected disability rating (dated within 12 months) to the contact listed below.Questions can be directed to Taylore Ransom at taylore.ransom@wisconsin.govDeadline to Apply
Applicant materials are due by 11:59pm on Tuesday March 14, 2023.Posted ByWisconsin Department of TourismContact
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3319 W Beltline Hwy, Madison, WI 53713, USAView On Larger Map
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