Facebook Paid Media Specialist
Pivot CMO - Anaheim, California, United States, 92808Work at Pivot CMO
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Overview
Full TimeLocation:
Anaheim, CaliforniaSkills:Sales and Marketing, Social Media Marketing, Marketing, Digital MarketingJOB DESCRIPTION
A Digital Media Strategist at Pivot CMO is in charge of Facebook ad buying strategy and managing a pod of ad buyers, designers, and others to ensure client account growth and success. A Digital Media Strategist is a Pivot CMO associate who is responsible for generating profits for Pivot CMO clients and the agency and whose ultimate objective is to grow and scale the client’s paid media account(s) by driving equal or lower costs per customer acquisition while increasing paid media spend. He or she should demonstrate excellent communication skills along with proficiency in advertising and marketing principles to evaluate the most cost-effective paid media solutions for Pivot CMO’s clients.RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook Ads.Knowledge of executing paid media strategies including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate resultsManage other ad buyers and graphic designers in a “pod”Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully make them stand out in the marketplaceManage between 5-10 paid media accounts on behalf of Pivot CMO clients clients, with aggregate monthly spends ranging between $5,000 – $100,000Strategize on a weekly basis to determine next steps to take client accounts to the next level of performancePresent and quantify performance, findings, and insights to the client on an ongoing basisPreparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenanceContributing to the ongoing maintenance of (internal) interactive learning, training, and development modulesSKILLS & EXPERIENCE:
2+ years of experience and/or excellent skills with Facebook AdsHave managed Facebook monthly budgets of at least $15,000Bachelor’s degree or equivalent preferred, though not necessaryProficiency in Google AnalyticsProficiency in Excel or Google Sheets (vlookup, analysis, modeling)Demonstrated problem-solving capabilities in a client-facing roleProfessional and respectful demeanor in dealing with internal and external business partnersEffective time management in a professional settingCollaborate effectively in a team environmentIntegrity and optimism, regardless of the situationEmbraces and fosters new ideas, opinions, and ideologiesWHAT PIVOT CMO OFFERS:
An executive team that has founded, scaled, and sold startups in the past and has every intention of continuing to scale Pivot CMO into a dominant player in the digital marketing agency spaceSmall team, plenty of room to grow and move upA ridiculously awesome work environment – equal parts laid-back startup and motivated meritocracyGreat opportunities to grow your technical skills and grow into a leader in the digital marketing space
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