Senior Product Marketing Manager
Industrial Financial Systems - Chicago, Illinois, United States, 60290![Industrial Financial Systems](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Industrial Financial Systems
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Overview
The successful individual will execute the Product Marketing strategy. This will require a deep understanding of our customers and market to develop positioning, messaging and content for the ERP solution area with some responsibilities for our AI technology. You will be aligned to specific industries and may work on other solution areas as the business requires.Own your product marketing initiatives
and plans
aligned to GTM.Solution knowledge : collaborate with product management and other stakeholders anddevelop deep product and solution knowledge to create and adapt messages and differentiated stories.Competitive landscape : work with the competitive intelligence team to deliver differentiated messaging and content.Audience frameworks : Identify, develop, maintain, and use personas in your buying center to create targeted content and talking points.Content:
Create, review, and maintainrelevant content for use by Marketing Teams, Corporate Communications, and Customer-facing teams based on the buyer journey.Develop compelling thought leadership . stay abreast of trends and research for your solutions areas and industries.Activities relating to product releases
and key announcementsSales enablement : equip customer-facing teamswith the latest toolsCollaborate with the Analyst Relations
team on analysts’ briefings and inquiries, to influence perceptionand support analyst report submissions.Coordinate and communicate
on a regular cadence with other marketing teams, internal presentations, and, post on our global intranet.Represent and serve as a spokesperson
for your assigned area.Develop relationships with customers
and partners to deliver relevant messaging and content.Qualifications
Must be able to work independently and take the initiative to develop opportunities and address problems to move thebusiness forward.Experience in synthesizingcomplex information into simple messages.Persuasive andconcise written communication and strong verbal skills.Experienced in participating regularly in customer and prospect meetings.Experience in presenting to external audiencesthrough various channels.Ability to influence without authority across organizational departments.Essential Qualifications :6+ years of proven experience as a Product Marketing Manager, Product Manager, or similar role in B2B software/technology in a global environment.Experience in the enterprise software spaceGeneral understanding of AI,ML and ERP.Experience in defining GTM strategiesand market analysis/research.Comfortable working with agencies and creative teams to develop assets such as videos and collateral.Degree-educated in Business, Marketing, Communications,a similar field, or equivalent work experienceAdditional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer
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