For over 75 years, the Sub-Zero Group has maintained a legacy of innovation, quality, and commitment to the customer as a family-held company. Located in Madison, WI, which is nestled in between two lakes and near the natural driftless region, you’ll experience incredible outdoor and fitness resources as well as a great restaurant and sports scene.Our Product Marketing team is integral to the success of defining and bringing our innovative products to market. As a Product Marketing Lead, you will be responsible for understanding and aligning the voice of the customer with product development to deliver best-in-class luxury appliances that provide value to the customer as well as profitability to the organization. You will assist the Product Marketing Manager in defining product roadmaps and feature development opportunities for the appliances of the future through identifying customer research needs, analyzing the competitive landscape, and executing product line strategies.ResponsibilitiesPerform ongoing competitive analysis and assessment on features, cost, and product strategy to inform product strategies in the short and long term.Identify market research needs to gain insights from consumers, owners, retailers, and trade professionals.Determine strategy and execution of research to deliver well-crafted and pertinent direction to key stakeholders for the lifecycle of a product, model extensions, or feature enhancements.Coordinate with stakeholders to lead the development of new product requirements and strategies that align with the business goals and vision.Manage the product lifecycle from definition to end-of-life.Directly impact the NPD development and Design Engineering process by representing the voice of the customer and profound knowledge of the luxury appliance space.Liaise with cross-functional departments such as marketing, customer service, and finance to communicate product information as the product expert.Lead marketing efforts throughout the 7-Phase stage gate process.Assist with the implementation of new product launches to the trade, consumers, distributors, and dealers.Translate the product features and benefits to guide the Creative Services team to develop effective marketing collateral for a successful product launch.Manage the creation and execution of Price Lists and Product Guides.Be responsible for always delivering 100% accuracy on all features and attributes by proofing product images, web pages, marketing collateral, and other literature to ensure accuracy and the successful launches of new products.Guide relevant literature and specifications for the owner Use and Care manuals according to a well-managed schedule involving writers, engineers, and other vendors.As a member of the Product Marketing team, you are valued as an integral part of the team. Our team is built upon comradery, investment in one another, trust, and a pursuit of innovation. Together, we support one another’s aspirations inside and outside of the office and are committed to striving toward excellence in all we do.We value our employees by providing:Competitive compensation based on skills.Industry leading health, dental, and vision plans.Generous 401 (K) savings and profit sharing.On-site UW Health clinic, fitness center, and walking paths.Education assistance and internal training programs.Electric vehicle charging.Maternity & paternity leave.Qualifications
Education
Required
Bachelors or better in Marketing or related field.Experience
Required
5 years of progressive experience with product management, product development, product launches, research, and project management.Direct experience with marketing research and competitive intelligence analysis.Preferred
Demonstrable affinity/interest in technology, engineering, and specifications.Exposure or experience in a big brand environment, with an upscale appliance product or a product similar in nature (e.g., cars, electronics).Laser focus to ensure 100% accuracy on all features and specs at all times.Exposure to the architecture, home design, interior decorating, cabinetry, appliance industry.
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Product Marketing Lead - Sub-Zero