FirstKey Homes
Sr. Product Manager, Marketing
FirstKey Homes - Atlanta, Georgia, United States, 30349
Work at FirstKey Homes
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Overview
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Sr. Product Manager, Marketing
role at
FirstKey Homes
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. 3 weeks ago Be among the first 25 applicants
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Summary Of Responsibilities Reporting to the Senior Vice President of Marketing and Customer Experience, the Sr. Product Manager is responsible for defining the vision, strategy, and roadmap of features for the attraction, engagement, and retention of residents. This person will work with cross-functional teams, including marketing, design, sales, technology, and third-party vendors to identify customer needs and deliver innovative solutions.
This leader will oversee the following products and processes: FKH.com, Rently, Qualtrics, Voyager, RentCafe, Resident Journey, CRM, marketing integrations, and the home onboarding process.
Essential Duties
Develop and execute product strategies: Conduct market research, identify resident needs, and define the product roadmap to align with business objectives.
Lead cross-functional teams: Coordinate teams from different departments to ensure timely, within-budget, and quality product delivery.
Manage the product lifecycle: Define features, create PRDs, and work with development teams to deliver high-quality products.
Communicate product vision and roadmap: Share with stakeholders and teams, including executives, residents, and departments.
Define product metrics and KPIs: Track success indicators and use data to inform decisions.
Identify and prioritize product enhancements: Find opportunities, prioritize based on impact, and collaborate with developers to implement.
Communicate results: Share learnings across the business.
Home Onboarding: Manage uploading digital assets, auditing inventory, and improving onboarding processes.
Maintain products: Ensure ongoing health and uptime.
Manage external vendors: Collaborate with vendors to improve and manage products.
This brief summary is not all-inclusive; other duties and responsibilities may be assigned as needed.
Working Conditions
Primarily indoors in an office environment.
Sitting for extended periods.
Prolonged exposure to screens.
Repetitive use of hands for operating devices.
Travel as needed.
Required Education and Experience
Bachelor’s degree in Business or equivalent experience.
Proven experience as a Product Manager or similar role.
Experience in product lifecycle management.
Background in software development and program management preferred.
Familiarity with Agile frameworks.
Preferred Education and Experience
5+ years of product management experience or equivalent; engineering background desirable.
Experience in fast-paced, high-growth environments.
Required Skills
Active Listening, Persuasion, Critical Thinking, Judgment and Decision Making, Complex Problem Solving, Management of Personnel Resources, Time Management, Monitoring, Speaking, Writing.
Work Styles & Behaviors
Leadership, Integrity, Persistence, Initiative, Cooperation, Achievement/Effort, Innovation, Adaptability/Flexibility.
FirstKey Homes is an equal opportunity employer. We do not tolerate discrimination based on race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information, or any other protected status.
By applying, you consent to follow-up communication.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Product Management and Marketing
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Sr. Product Manager, Marketing
role at
FirstKey Homes
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. 3 weeks ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
Summary Of Responsibilities Reporting to the Senior Vice President of Marketing and Customer Experience, the Sr. Product Manager is responsible for defining the vision, strategy, and roadmap of features for the attraction, engagement, and retention of residents. This person will work with cross-functional teams, including marketing, design, sales, technology, and third-party vendors to identify customer needs and deliver innovative solutions.
This leader will oversee the following products and processes: FKH.com, Rently, Qualtrics, Voyager, RentCafe, Resident Journey, CRM, marketing integrations, and the home onboarding process.
Essential Duties
Develop and execute product strategies: Conduct market research, identify resident needs, and define the product roadmap to align with business objectives.
Lead cross-functional teams: Coordinate teams from different departments to ensure timely, within-budget, and quality product delivery.
Manage the product lifecycle: Define features, create PRDs, and work with development teams to deliver high-quality products.
Communicate product vision and roadmap: Share with stakeholders and teams, including executives, residents, and departments.
Define product metrics and KPIs: Track success indicators and use data to inform decisions.
Identify and prioritize product enhancements: Find opportunities, prioritize based on impact, and collaborate with developers to implement.
Communicate results: Share learnings across the business.
Home Onboarding: Manage uploading digital assets, auditing inventory, and improving onboarding processes.
Maintain products: Ensure ongoing health and uptime.
Manage external vendors: Collaborate with vendors to improve and manage products.
This brief summary is not all-inclusive; other duties and responsibilities may be assigned as needed.
Working Conditions
Primarily indoors in an office environment.
Sitting for extended periods.
Prolonged exposure to screens.
Repetitive use of hands for operating devices.
Travel as needed.
Required Education and Experience
Bachelor’s degree in Business or equivalent experience.
Proven experience as a Product Manager or similar role.
Experience in product lifecycle management.
Background in software development and program management preferred.
Familiarity with Agile frameworks.
Preferred Education and Experience
5+ years of product management experience or equivalent; engineering background desirable.
Experience in fast-paced, high-growth environments.
Required Skills
Active Listening, Persuasion, Critical Thinking, Judgment and Decision Making, Complex Problem Solving, Management of Personnel Resources, Time Management, Monitoring, Speaking, Writing.
Work Styles & Behaviors
Leadership, Integrity, Persistence, Initiative, Cooperation, Achievement/Effort, Innovation, Adaptability/Flexibility.
FirstKey Homes is an equal opportunity employer. We do not tolerate discrimination based on race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information, or any other protected status.
By applying, you consent to follow-up communication.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Product Management and Marketing
#J-18808-Ljbffr