Performance Marketing Manager (Meta Ads Focus)
Swoop Scoop LLC - Spokane, Washington, United States, 99254
Work at Swoop Scoop LLC
Overview
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Overview
Swoop Scoop Comp :
$75,000 - $105,000 [Base + Performance Bonuses] About the Role We are one of the fastest-growing and largest dog waste removal companies in the United States, operating multiple locations throughout the Pacific Northwest. We also run Poop Scoop Millionaire , the largest online community for pooper scooper business owners, hosted on Skool. We're looking for a Performance Marketing Manager to take full ownership of customer acquisition across both brands — with a heavy emphasis on Meta Ads (Facebook / Instagram) . You’ll be responsible for driving recurring customer growth, improving CAC and ROAS, managing creative testing, and supporting funnel performance across email, landing pages, and paid search. If you’ve scaled Meta campaigns before and want real ownership without layers of red tape — this is that job. What You'll Do You’ll oversee all marketing across Swoop Scoop and Poop Scoop Millionaire, with a focus on paid acquisition, conversion, and retention. You’ll work directly with the founders to scale what’s already working — and build what’s missing. Lead and scale Meta Ads (our top channel) Oversee Google Ads & SEO performance and spend Manage SMS and email remarketing flows to convert leads and reduce churn Support offline marketing (e.g. truck wraps, QR codes, local offers) Own the creative testing calendar — write copy and manage freelancers Improve landing pages and funnels to boost conversion rates Track and report on CAC, ROAS, CPL, and lead-to-sale performance Build and manage email flows for PSM (a major missing lever) Collaborate with the PSM Manager to align with our YouTube-driven funnel Traits of the Ideal Candidate Managed Meta ad budgets of $30K–$100K+ / month with strong ROI Understands local lead gen, subscription, or service-based business models Writes high-performing ad copy and directs freelance creatives effectively Confident tracking and optimizing CAC, ROAS, LTV, and conversion rates Experienced with CRO, Google Ads, SEO, and email marketing Self-directed, performance-focused, and outcome-driven Comfortable working in-person on a small, fast-moving team What Success Looks Like CAC decreases or remains stable as ad spend scales Sales velocity increases without sacrificing CAC : LTV efficiency Remarketing (email / SMS) continues driving low-cost conversions Conversion rates and ad efficiency improve month over month Clean, actionable reporting on CAC, ROAS, CPL, and creative performance Discretionary performance bonuses based on CAC and growth KPIs Creative budget and freelancer support In-person work environment with high autonomy and execution speed Fast-growing company with real momentum and no corporate politics Location This role is in-person only at our Spokane Valley, WA office. If you're local or willing to relocate, and you're ready to lead performance marketing at a business that's actually growing — apply now. Job Type :
Full-time Pay :
$75,000.00 - $105,000.00 per year Benefits : Health insurance Vision insurance Schedule : 8 hour shift Monday to Friday Ability to Commute : Ability to Relocate : Spokane Valley, WA 99206 : Relocate before starting work (Required) Create a job alert for this search
Performance Marketing Manager • Spokane, WA, United States
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