Senior Director, Global Marketing - Nutrition Innovation
Coca-Cola HBC - Atlanta
Work at Coca-Cola HBC
Overview
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Overview
ROLE LOCATION: Atlanta, GA(hybrid - in office 3 days/week) Estimated Travel: 50% The Coca-Cola Companys world-class marketing organization has an exciting position available within the Global Nutrition Category! In this role, youll be a part of Networked Marketing Community committed to sustainably crafting the brands and choice of drinks that people love, to refresh them in body and spirit. Together, we shall make a difference in peoples lives, communities, and our planet! THE GLOBAL CATEGORY TEAM SCOPE Create vision and strategic direction for the nutrition category Drive innovation by stewarding the brand portfolio and innovation pipeline Scale regional and local brands within our Growth Portfolio and reapply likenever before In partnership with Operating Units, optimize DME resource allocation, marketing effectiveness and efficiency Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+ drinkers Co-create with global marketing leadership the future of marketing in The Coca-Cola Company Accountable for overall engagement and inspiration of the global marketing community JOINING THE TEAM WHATS IN IT FOR YOU? Being at the forefront of re-imagining thenext-stageof category growth for the company Continuous learning to support upskilling Cross cultural/operating unit experience Owning the narrative global category / global brands Focus, Scope, & Impact: Nutrition Innovation Resource will: Recommend and oversee the development of the innovation pipeline for the Nutrition Category (including Juice, Dairy, Plant, and Protein beverages) based on clear consumer insights and strategically aligned category opportunities Collaborate with the network to support the development of the Global Category Strategy and specifically define innovation strategy to support long term Global Category Strategy. Work with Global Category Strategy and Creative resources to define brand vision and develop brand growth strategy, shaped by innovation pipeline. Oversee regional brand innovation pipeline developed by OUs utilizing gate process to ensure efficiency, effectiveness, and scale Collaborate with Marketing Performance on developing the right innovation-related metrics and research protocols Collaborate with Human Insights and R&D to identify innovation trends and opportunities Collaborate with innovation global and OU network to work effectively as a community Global Category teams comprise of teams of 7-9 reporting into category president, of which Innovation Director will be one KEY SUCCESS PARAMETERS Experience 5+ years of experience in roles related to innovation, brand management, and brand strategy and growth Direct experience with new product development and innovation pipeline management across several brands and geographies Experience collaborating with cross-regional and cross-functional teams TCCC experience preferred Work Focus Ability to collaborate across the network to understand market trends, consumer opportunities, competitive landscape, and system capabilities Deep consumer understanding to unlock insights on motivations, behaviors, and attitudes Lead the development and obtain approval for the global category innovation pipeline Ability to manage innovation pipelines at the global and OU level including the coordination of the global gate 1 process for scaled and new initiatives Ability to oversee and lead efforts on innovation development, alignment, execution, and activation Ability to work in Agile project-based teams and drive process improvements and speed to shelf Ability to manage project budgets to ensure effective and efficient use of funds and assets Knowledge of: Innovation processes Consumer insights/ future-back trends Innovation tracking and implementation Business / commercial acumen Communication Focus Role will require frequent communication with Global Category President and their direct reports as well as other Global Innovation resources, OU Innovation resources, and other Global and OU Marketing sub-functions Must be comfortable driving and communicating innovation and future focused approaches to brand/category development and building buy-in across key internal stakeholders processes May be required to communicate innovation pipeline or individual initiatives to Bottlers and Customers Skills: Category Strategy; Innovation; Brand Strategy; Future Trends; Influencing; Brand Growth; Global Category Management #J-18808-Ljbffr