Brand Content Marketer
Gazelle Sports - Grand Rapids, Michigan, us, 49528![Gazelle Sports](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Gazelle Sports
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Overview
The Brand Content Marketer is responsible for developing and executing brand message marketing content. This person will manage the brand content calendar and is responsible for curating a best brand forward presentation to grow Gazelle Sports brand awareness and affinity. The ideal candidate is passionate about running and run culture, and a fan of Gazelle Sports.Position Expectations:Develop and manage brand message marketing content calendar that integrates product promotion and highlights with Gazelle Sports storytellingCreate and deploy She Runs Grand Rapids content strategy including emails, social media, and web contentDevelop and deploy web blog and email content strategyDevelop and deploy web landing page and collection content in collaboration with Ecomm Manager and Graphic DesignerDevelop and implement brand awareness KPI goals and regularly communicate brand awareness growthDevelop and implement brand and team storytelling aligned with key cultural and running community moments (eg: Run with Pride, Marathon Season Celebrations, etc…)Write and/or coordinate all long-form content needs for brand communicationsDevelop internal brand materials- including visual and written contentCopy edit all marketing materials created to ensure maintenance of brand voice and toneLocal content coordination and capture in collaboration with Graphic Designer and Retail Marketing CoordinatorMaintain brand level community and influencer relationshipsPosition Requirements:Strong marketing writing skillsProficient in graphic design tools- Adobe suite, CanvaWell organized and strong attention to detailDemonstrated proficiency in marketing/brand copywritingStrong collaboration skillsWillingness to engage in and support Gazelle Sports company-wide initiativesDeep understanding of run culture and communityPreferred Skills and Experience:3+ years experience in brand marketingHighly engaged in the running community/industry with a deep understanding of Gazelle Sports core valuesExperience in specialty retail marketingManagement experience preferredOther Requirements:High engagement with all store teams, retail locations, and overall Gazelle Sports cultureTravel to all store locations requiredThis position is eligible for some hybrid work, requiring a minimum of 80% (4 working days) in office, or in a retail store locationSome evenings and weekends requiredAttend store team huddles on a regular basis
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