Group Marketing Manager High Voltage Therapies
Abbott Laboratories - California, Missouri, United States, 65018![Abbott Laboratories](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Is this your next job Read the full description below to find out, and do not hesitate to make an application.Group Marketing Manager High Voltage Therapies Locations: United States - California - SylmarTime Type: Full TimePosted On: Posted 4 Days AgoJob Requisition ID: 31083675Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:
A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.Our location in
Sylmar, CA
currently has an onsite opportunity for a Group Marketing Manager High Voltage Therapies.WHAT YOU’LL DO:Lead the organization in leveraging passion about healthcare and technology to impact patients’ lives. The role will be the lead on establishing product strategy and new product development direction in the High Voltage portfolio for Cardiac Rhythm Management. This includes implantable cardiac defibrillators, cardiac resynchronization therapies, and novel therapies that provide value to our various customers and improve the standard of care.The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms. This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.The GMM is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long-range portfolio management. The GMM is responsible for assisting in the following activities for their portfolio:Recognition of new products to be developed to meet new market demands, or the creation of new markets; Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team.Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.Support the commercial organizations in achieving Plan/Update objectives.Provides direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.Drives product strategy for all High Voltage products in collaboration with cross-functional partners. Leads within the business unit or related sub-functions.The GMM is responsible for creating global demand for CRM products in a customer-centric manner by developing and overseeing execution of the strategic marketing plan for Connectivity and Digital Solutions.Customer Insight Development:This includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.The GMM will need to be able to collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity.Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity.Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.External Communication - Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.Product Strategy Development and Execution:Competition and Positioning - Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.Product Definition - Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.Develop the Marketing Plan - Incorporate all aspects of the strategic direction.Offer leadership to R&D and support organizations throughout development cycle.Support downstream marketing and commercial activities where needed.Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk.Internal Communication: Responsible for creating a clear line of communication between Global Upstream Marketing and all other areas that affect the product.Collaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT, and others within our business units and corporate organizations.Team Management:The GMM is the portfolio leader and owns the strategic direction of the High Voltage Portfolio and manages Product Managers to drive forward key priorities.The GMM will need to be able to lead and develop a team to support their priorities and portfolio plans including recruiting, hiring, coaching and managing product managers.Builds strong relationship with third-party suppliers; manages vendors that work on our projects and partners with internal resources to develop those relationships.Through the observation of market trends, best practices, and new, establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types.The GMM is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas. Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines. Must work within budget guidelines.EDUCATION AND EXPERIENCE YOU’LL BRING:
Required:Bachelor's Degree (± 16 years); Masters Preferred (Major/Field of study - Marketing, Business, Life Science/Biomedical Engineering, or Software related field).Must be able to maintain regular and predictable attendance.Preferred:8-10 years of experience in marketing/product management, including international experience within a global company. Healthcare industry, and/or medical device experience preferred.Experience supervising staff, specifically managing managers and producing results through others.Exceptional leadership skills, provide mentoring and development to direct reports and able to work effectively through the direct report to accomplish goals and objectives.Experience prioritizing and managing project initiatives across multiple functions and/or business units.Ability to work effectively within a team and as an individual contributor in a fast-paced changing environment.Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.Adept at handling multiple assignments in a timely manner and meeting assigned deadlines.Ability to travel, approximately 40%, including internationally.WHAT WE OFFER:Training and career development , with onboarding programs for new employees and tuition assistance.Financial security
through competitive compensation, incentives and retirement plans.Health care and well-being programs
including medical, dental, vision, wellness and occupational health programs.Paid time off .401(k)
retirement savings with a generous company match.The stability of a company
with a record of strong financial performance and history of being actively involved in local communities.Learn more about our benefits that add real value to your life to help you live fully:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.The base pay for this position is:
$144,100.00 – $288,300.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Product ManagementDIVISION:
CRM Cardiac Rhythm ManagementLOCATION:
United States > Sylmar: 15900 Valley View CourtWORK SHIFT:
StandardTRAVEL:
Yes, 20% of the TimeMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday).Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdfAbout Us
Abbott
is about the power of health. For more than 135 years,
Abbott
has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life.The people of
Abbott
come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.We invite you to explore opportunities at
Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer,
Abbott
welcomes and encourages diversity in our workforce.
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