Head of Performance & Retention Marketing
Valid8 Financial, Inc. - Dallas, Texas, United States, 75215Work at Valid8 Financial, Inc.
Overview
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Overview
Develop, execute and lead performance/paid marketing strategy across digital marketing channels for OMNI owned brands.Lead and execute Google, Meta, TikTok, YouTube and Spotify ad campaigns.Execute profitable whitelisting ads with creators and partners.Create innovative A/B test strategies to enhance campaign efficiency and effectiveness, closely collaborating with creative teams to craft compelling ad creatives that resonate with our audience.Oversee loyalty program strategies along with reinventing reward programs by brand.Report findings and weekly/monthly data to share for cross company insight.Manage a team of ad developers and email developers to ensure smooth operation and advancement of email, SMS, push and ad strategies.Oversee and optimize spend budgets across channels, ensuring optimal allocation for maximum impact and profitability.Manage briefing process, submission and delivery of creative for all digital campaigns.Partner with merchandising and marketing leads on product features and select ROAS goals.Be in the know of current social media trends, partnering with organic social and influencer leads to brief creators for best-in-class content.Create customer funnels for backend optimization from paid social.Manage and report on budget spends and trends.Identify opportunities that drive traffic and revenue through existing channels and propose new ideas for untapped channels.Experience and Qualifications:
Bachelor’s degree in marketing or related field.9+ years experience in digital marketing, paid marketing and ad platforms.Deep experience and expertise of Google, Meta, TikTok, YouTube and Spotify ad platforms.Retail/eCommerce experience preferred.Knowledge and strategy for affiliate best practices (B2B).Strong eCommerce background with Shopify experience.Strong analytical skills and experience analyzing campaign data.Knowledge and background in health, wellness, supplements and/or fitness ideal.Additional SEO knowledge a plus.Department:Reports to:
Head of Brand & Marketing.Supervises:
Email, Loyalty and Paid Team.This position is currently a remote position but we foresee it being a hybrid position in the future. We are building our offices in the Dallas Fort Worth, Texas Area and the New York Metropolitan area (NY, NJ, CT, and PA) so candidates living or willing to relocate to these areas will be prioritized.
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