Marketing and Communications Specialist - EnterpriseWorks/UI Rese...
University of Illinois - Urbana, Illinois, us, 61803![University of Illinois](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
EnterpriseWorks/UI Research Park
The Research Park at the University of Illinois is a leading innovation hub for technology commercialization with a unique environment that cultivates startups and increases capabilities for established companies. The mixed-use composition promotes creative collisions and interdisciplinary collaborations, strengthening the bridge between campus and community. Located on campus, Research Park has more than 120 companies and growing, employing over 2,100 people in high-technology careers. At any given time more than 800 student interns are gaining valuable experiential learning and work experience while making real contributions to internal corporate R&D and product development programs. EnterpriseWorks, the Park\'s 43,000-square-foot business incubator for early-stage tech firms, is operated by the University of Illinois to help launch successful scientific and research-based startup companies.
Job Summary
Provides marketing and communications support services with internal and external stakeholders at the University of Illinois Research Park and EnterpriseWorks incubator, an on-campus community for corporate innovation centers, startups, and researchers to locate together. Helps to showcase the skilled tech workforce, student engagement, and daily activities as a differentiation that makes the location a nationally recognized innovation destination. Assists with developing print and digital materials for a number of different marketing, media, and outreach initiatives that support the Research Park.
Duties & Responsibilities
Assist with creating content, including writing, editing, and design for Research Park/EnterpriseWorks websites, social media channels, and other print and electronic communications. This includes presentations, website content, social media content, templates, branded materials, publications, and marketing for new business development, which include branding that is consistent with University of Illinois and Research Park brand guidelines.Assist with capturing and promoting stories of entrepreneurs and corporate innovation centers within the Research Park community. Share examples of corporate engagement in the Research Park and the value proposition from the location at the University of Illinois Research Park.In collaboration with unit leadership, develop case studies about corporate innovation centers in the Research Park.Proactively seek examples of Illinois startup excellence and promote via social and digital media.Identify and edit content, manage subscriptions, and track readership of the Research Park newsletters. Create more specific content and build niche newsletter audiences as needed.Assist with maintaining the Research Park website, including overseeing organization, content creation, updates, and evaluating analytics.Maintain Research Park social media platforms. Evaluate social media metrics and performance, providing regular updates and pivoting strategy as needed.Publicize Research Park activities, events, and programs with communications, materials, and digital promotion to the Research Park, broader campus community, external audiences, and partners/audiences as needed.Provide communications assistance for EnterpriseWorks statewide entrepreneurship support programs in coordination with the grant managers.Work with graphic designers, photographers, videographers, writers, and other content creators to develop multimedia content to augment staff resources and support content.Consult with colle gues to provide guidance on communication efforts and university brand standards.Assist with hiring, supervising, and evaluating student interns as needed/appropriate.Perform other duties as needed to enhance and foster the goals and mission of Research Park and EnterpriseWorks.
Additional Physical Demands
Work is mainly performed in a general office setting. Position involves repetitive hand motions for computer work.
Minimum Qualifications
Bachelor\'s degree in marketing, business administration, communications, public relations, or a closely related field. One (1) year of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
Knowledge, Skills and Abilities
Effective communication, organizational, and interpersonal skills. Dependability and ability to take initiative. Superior client-relation skills, teamwork, and attention to detail. Deadline-driven, as day-to-day work involves the ability to organize and coordinate multiple projects, and produce high-quality work. Strong customer service orientation and ability to work with external companies. Commitment to communicating with diverse audiences and fostering equity & inclusion in the workplace. Highly creative with strong interpersonal skills and ability to work with others in a team environment.
Working knowledge of print and web production