Lifecycle Marketing Manager (Boston Only)
NetVirta, Inc. - Boston, Massachusetts, us, 02298![NetVirta, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at NetVirta, Inc.
Overview
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Overview
Responsibilities
Develop and execute comprehensive lifecycle marketing strategies to nurture and engage users throughout their journey with our app, from onboarding to retention and reactivation, leveraging email marketing and push notifications.Own the end-to-end execution of email marketing campaigns, including campaign planning, content creation, segmentation, scheduling, and deployment, ensuring alignment with business objectives and user segmentation strategies.Build and maintain sophisticated email segmentation models based on user behavior, demographics, and engagement metrics, leveraging data insights to personalize messaging and drive user engagement and conversion.Create high-performing email automation and drip campaigns, including welcome series, re-engagement campaigns, and win-back sequences, to optimize user retention and drive growth.Monitor and analyze email performance metrics, including open rates, click-through rates, conversion rates, and revenue attribution, using data insights to iterate on strategies and optimize campaign performance.Develop and implement push notification strategies to complement email marketing efforts, delivering timely and relevant messages to users across mobile and web platforms to drive app engagement and retention.Collaborate cross-functionally with product, design, and data analytics teams to identify opportunities for improving the user experience and optimizing lifecycle marketing initiatives based on user feedback and behavioral insights.Stay informed about industry best practices, emerging trends, and innovations in lifecycle marketing and user engagement, continuously evaluating and adopting new tools, technologies, and strategies to maintain a competitive edge.Preferred Skills & Experience
Bachelor's degree in marketing, communications, business administration, or a related field.Proven track record of 3-5 years in lifecycle marketing roles, with experience in developing and executing lifecycle marketing strategies within the B2C sector, preferably in the fashion or tech industry.Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign performance and drive business results.Proficiency in email marketing platforms and marketing automation tools, such as Klaviyo, Braze, Hubspot or Mailchimp, with hands-on experience building and deploying email campaigns and automations.Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling that resonates with target audiences and drives engagement and conversion.Detail-oriented with a commitment to quality and accuracy, ensuring all email campaigns and communications adhere to brand guidelines, messaging standards, and legal requirements.Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.Collaborative team player with a proactive and adaptable mindset, capable of thriving in a collaborative team environment and working independently to drive results and achieve business objectives.Benefits
Your choice of comprehensive benefits for you and your family’s health, dental, visionPaid time off for federal holidaysCompetitive pay, stock options, and annual bonus eligibilitySignificant opportunity for promotion or additional responsibilities as the company grows rapidlyOffice location in the heart of Boston with convenience to the MBTA linesWork at the cutting edge of high technology that will reshape consumer e-commerce experienceCasual dress and fun office atmosphere
If you’re looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!
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