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Gridsight is a rapidly growing GridTech startup that is accelerating global electrification and decarbonization. We are building a vertical SaaS platform for electricity utilities that enables utilities to modernize grid operations and unlock transformational new capabilities such as dynamic grid management. The opportunity is enormous.

Having recently raised our Series A funding from Airtree Ventures, Energy Transition Ventures and Area VC, we are poised for rapid growth and are seeking talented individuals to join us on our mission.

The Opportunity

We are seeking a competitive, creative and experienced Product Marketing Manager to establish Gridsight as the go-to solution for grid modernization, resiliency and transformation. You will directly impact our company growth rate and market share in key markets. This is a unique opportunity to shape the foundational competitive positioning of an early-stage, category-defining global company.

As our Product Marketing Manager and first marketing hire, you will play a pivotal role in shaping & executing our marketing strategy. You will be responsible for creating & executing strategies that differentiate us, encompassing messaging, content, positioning and more.

Working closely with Sales, Product, and Customer Success, you will build the foundation for our marketing efforts, blending storytelling, data, and market insights to deliver compelling narratives, customer success stories, and competitive positioning that resonate with utility executives and decision-makers. This is an exciting opportunity to help define our brand’s voice, drive awareness, and directly influence our go-to-market success.

Key Responsibilities

The top 3 priorities in the first 6 months of the role are:

• Messaging & Positioning:
  • Develop and refine clear, differentiated messaging and positioning tailored to utility executives and decision-makers.
  • Collaborate with cross-functional teams (Product, Sales, Customer Success) to ensure messaging aligns with customer needs, business goals, and the competitive landscape.
  • Define and refine our brand voice as our first marketing hire, ensuring consistency across all touchpoints.
• Competitive Differentiation:
  • Conduct in-depth market research and competitive analysis to identify market trends, gaps, and opportunities.
  • Create and maintain competitive battle cards, objection-handling guides, and win-loss analysis to arm the Sales team with critical insights.
  • Proactively monitor competitor messaging, strategies, and customer wins to ensure the company stays ahead of the curve.
• Sales Enablement:
  • Develop sales enablement materials (e.g., pitch decks, battle cards, RFP templates) to help Sales effectively articulate our value proposition.
  • Partner with Sales on key pitches and RFPs, ensuring messaging is compelling and aligned with customer priorities for high-value opportunities.
  • Train and equip the Sales team to communicate product value with confidence and clarity.

Then, focusing on the highest value projects across the following as they arise, including:

Content Development

• Build key marketing assets, including case studies, white papers, solution briefs, presentations, LinkedIn posts and videos.
• Work directly with customers to capture their success stories, ensuring these are translated into compelling case studies and testimonials that showcase platform ROI.
• Develop customer-facing materials that establish the company as a trusted partner and thought-leader in grid modernization, resiliency and transformation.

Customer Advocacy

• Build and nurture a customer advocacy program, identifying and engaging satisfied customers who can serve as references, participate in events, or contribute to marketing initiatives.
• Collaborate with Customer Success to highlight key customer success stories and build materials that demonstrate ROI.

Market Intelligence

• Stay informed on electricity utility industry trends, regulatory changes, and emerging technologies that impact our customers.
• Act as the voice of the market internally, providing insights to Product, Sales, and Marketing teams to guide roadmap decisions and strategy.
• Conduct win/loss interviews to gather insights and refine messaging and GTM strategies.

Campaign Execution

• Partner with Sales to design and execute campaigns that drive awareness and engagement with utilities professionals.
• Support marketing events, including industry conferences and webinars, by creating content and representing the company as needed.

Qualifications

Must-Have Skills and Experience:

• 6+ years in product marketing or related roles within enterprise SaaS or regulated industries.
• Proven ability to develop and execute messaging, content, and campaigns that resonate with C-suite executives and decision-makers.
• Strong background in sales enablement and creating materials that drive enterprise sales.
• Excellent project management and communication skills, with the ability to work cross-functionally in a fast-paced startup environment.
• Familiarity with competitive intelligence tools and frameworks.
• Comfort working in an early-stage company and building marketing infrastructure from the ground up.

Personal Attributes

• Strong storyteller with excellent written and verbal communication skills.
• A self-starter who thrives in an unstructured, fast-moving environment and can manage multiple projects.
• Highly collaborative and able to work cross-functionally with Product, Sales, and Customer Success teams.

What We Offer

• Shape a foundational function within a rapidly scaling venture-backed company.
• Highly competitive salary and equity package.
• Flexible, hybrid working environment with a high performing, mission-driven team.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Utilities