Content MarketerZingerle Group – Charlotte, NCZingerle Group’s Content Marketer is a creative strategist who thrives on engaging in every aspect of a project – research, development, execution, and analysis. In our quickly expanding company, they would collaborate directly with all departments to drive key growth in our marketing efforts for our three core product brands. Our Content Marketer will play a pivotal role in increasing brand awareness, fostering lead generation, and driving customer engagement through impactful storytelling, product education, and content strategies.This is a full-time, primarily in-office position in Charlotte, North Carolina. Zingerle Group allows for remote flexibility as needed.Your RoleWe are looking for a mid-to-senior-level Content Marketing candidate. This employee would work in direct collaboration with the Director of Marketing and US and EU marketing and graphics teams while also autonomously taking charge of project ideation and development to drive brand and revenue growth across our direct B2B and ecommerce marketing and sales initiatives.You will:Develop and execute content strategy in alignment with brand voice, audience, and marketing goalsCollaborate with Sales for sales-to-marketing circularity, gather insights, address customer pain points, and provide client outreach supportCreate a wide range of high-quality content, including web copy, blog posts, social media assets, client presentations, brand collateral, email scripts and newsletters, advertising assets, and moreEdit, proofread, and adjust content generated by our European Zingerle Group partners to fit the U.S. marketConduct strategic research to understand and to activate on industry trends, customer applications, target audiences, our competitor landscape, and moreOptimize content for SEO to grow our organic visibility and digital trafficTrack, measure, and analyze content performance to adjust and improve content performance on a continuous basisMaintain efficient and organized file and asset managementWhile this position is centered around marketing strategy and content development, an eye and skills for graphic design and asset generation would be a huge bonus in building cohesive content to accomplish brand goals.Experience and Skills DesiredProven work experience in Content Marketing strategies and platformsBachelor’s degree in marketing, sales, journalism, design, or a relevant fieldHands-on experience with SEO and web traffic metricsFamiliarity with social media platformsUnderstanding of web publishing requirementsStrong writing and editing skills with the ability to create clear, compelling, and persuasive contentCreative-thinking skills with the ability to demonstrate complex concepts into digestible and relatable client educationProficient with MS Office programs: Outlook, Word, Excel and PowerPointProficient in using content marketing tools and platforms such as SEMrush, GA4 (Google Analytics)Project management skills and attention to detailA passion for marketing and a desire to stay current with industry trends and developmentsPreferably knowledgeable in Adobe Illustrator, Photoshop, InDesign and applicable design softwareCompensation and Benefits OfferedCompetitive base salary based on experienceQuarterly team performance bonusesGenerous healthcare reimbursement allowance401(k) retirement savings plan with company matchSubstantial company-provided life insurance benefits2+ weeks PTO each year (separate sick and personal upon request)2+ weeks EOY company closure (around Christmas and New Years)Major holidays off per company scheduleFun, friendly, and energetic atmosphere – with tremendous growth potential!Work Environment and ExpectationsOur office operates from 8 AM to 5 PM EST, Monday to Friday.The majority of the work falls within standard hours; however, our professionals occasionally put in some extra sessions to support customers, handle projects, and attend work events.Our Charlotte office serves as our operations hub with minimal travel required.Involvement in events and external meetings pops up periodically – travel can range from a few hours for local needs to overnight stays with extended activities (expenses covered by Zingerle Group following corporate policies).Zingerle Group is proud to be an equal-opportunity employer that welcomes applicants and employees of all genders, races, backgrounds, orientations, and nationalities.If this Content Marketer position sounds like you, please send your resume, a brief cover letter, and a link to any professional websites or work samples to careers.usa@zingerle.group.We look forward to hearing from you!All the best,The
Zingerle Group USA
Careers Team
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Content Marketer