Integrated Marketing Manager
Dress For The Day - Grandville, Michigan, United States, 49418![Dress For The Day](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Dress For The Day
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Overview
With a focus on retention, engagement, and conversion, this role will own end-to-end campaign management of various marketing programs, from pre-production and briefing, to development, execution, and reporting. This position reports directly to the Vice President of Marketing. RESPONSIBILITIES: • PAID DIGITAL
Develop and manage the company’s digital marketing strategy and cadence across web channels, including paid social, SEO/SEM, and affiliate marketing
Manage the digital budget, including monitoring and reporting on critical marketing metrics, providing trend analysis and driving spend optimization
Leverage performance data and audience insights to recommend strategies, guide implementation and optimize growth in alignment with key business goals
• EMAIL MARKETING
Own end-to-end email campaign production, from campaign and segment setup, to deployment, to optimization and reporting
Manage databases and subscriber lists, and work to minimize list decay and unsubscribes while increasing productivity through targeted campaigns
Collaborate cross-functionally to improve email segmentation and personalization strategies through testing of subject lines, CTAs, and creative assets
• CRM + LOYALTY
Manage retention and loyalty strategies to reduce customer churn, increase engagement, and maximize lifetime value
Assist in the strategy, execution and hindsighting of promotional campaigns, with a focus on driving loyalty and better understanding the customer
Build and maintain reporting dashboards that support ongoing marketing initiatives and future iterations of the Chloe + Isabel loyalty program
REQUIREMENTS:
Bachelor’s degree required in Marketing or Advertising preferred
Minimum 3-5 years of experience in digital marketing; background in retail and/or network marketing/direct sales is preferable
Demonstrable experience managing paid digital, email, and/or CRM programs
In-depth knowledge of website analytics tools (e.g., Google Analytics)
Knowledge of email fundamentals: CSS and HTML, CAN-SPAM, segmentation, mail merge, performance metrics, etc.
Results-driven with exceptional analytical, conceptual, and problem-solving abilities
Microsoft Office 2011, proficiency in the Adobe Creative Suite is a plus but not required
Ability to wear multiple hats in a fast-paced, deadline-driven startup environment
Desire to learn and be part of a collaborative, close-knit team
PLEASE NOTE:_Chloe + Isabel does not currently provide sponsorship for employment visas. Employment is contingent upon legal work authorization with documents that satisfy Form I-9, Employment Eligibility Verification. _A BIT ABOUT US: Chloe + Isabel is revolutionizing fashion with cutting-edge social media innovation for stylish, entrepreneurial women! At the heart of our business is our Merchandiser community comprised of fashion-loving, socially savvy, entrepreneurial women who sell our exclusive jewelry line through in-home pop-up shops and their own personalized C+I online boutiques. From our studio in New York City, Chloe + Isabel designs jewelry for every woman from daring trend-setter to timeless, refined styles. Chloe + Isabel jewelry has been featured in Glamour, InStyle, Lucky, Us Weekly, OK!, Real Simple, Refinery29, StyleCaster, Mashable, Forbes, Huffington Post and more!