Growth Marketing Manager, Paid Search
FSAStore.com, Inc. - Little Ferry, New Jersey, us, 07643![FSAStore.com, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at FSAStore.com, Inc.
Overview
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Overview
Plan, implement, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and other paid search platforms.Manage multi million dollar budgets with an eye on maximizing marginal return using revenue and cost curves.Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Then report those learnings to the broader team.Keep an eye on competitors in the FSA & HSA space and understand how their activity could be impacting Health-E’s performance.Ensure all campaigns comply with industry and search engine guidelines. Stay updated on the latest trends and best practices to apply them effectively.Research and inform our transition to an AI-driven search ecosystemWhat you’ll need:
A minimum of 5 years of hands-on experience managing PPC campaigns, with a strong focus on Google AdWords. Experience with other PPC platforms (e.g., Bing Ads, Gemini) is a plus.A fundamental understanding of performance marketing and marketing analytics.Proficiency in analyzing and deriving meaningful insights from large data sets.Able to showcase strong expertise in data analysis with tools like Excel and Google Sheets.Familiarity with SEO principles, keyword research tools, and landing page optimization best practices.Excellent verbal and written communication skills, with the ability to distill complex data in a clear and understandable manner to stakeholders at all levels.Strong organizational and project management skills, with the ability to handle complex campaigns simultaneously across multiple ad channels.Nice to have: Experience working with 3rd party tools and analytics such as Mixed Media Modeling Partners.Compensation:
Compensation: $65,000-80,000Discretionary Annual Bonus Eligibility: Up to 15%
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