Senior Manager of Marketing & Lead Generation
BrandRep - Santa Ana, California, United States, 92725![BrandRep](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BrandRep
Overview
- Apply
Overview
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.BrandRep provides the most comprehensive suite of digital marketing services to small business owners - coupled with unparalleled customer service, technology and a “do it for you” model. With over a decade of experience in online marketing, our goal is to help small business owners accelerate growth and gain a competitive advantage. We are looking for a top-notch marketer to manage our marketing efforts to generate leads for our sales team and manage internal marketing efforts to drive brand awareness of our company. You must be well versed in digital marketing and have what it takes to build an end-to-end lead generation engine with relevant analytics and positive ROI.
Responsibilities:
Define and implement a strategic marketing plan and deliverables for the company
Manage the Marketing team including social media, content marketing, advertising, product development, training and email marketing
Develop the company's lead generation engine and social media marketing strategy to drive new business via Brandrep.com lead capture
Automate, and effectively hyper-target prospect lists through email, social, search, retargeting display, other paid media, phone
Develop segmentation / vertical strategy and measurement
Actively manage Facebook audience targeting, creative and spend to generate leads for sales
Relaunch Google ad campaign to generate leads
Oversee and manage campaign expenses within budget, estimate monthly costs and reconcile
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns and PPC initiatives
Work with sales leadership to develop a “cadence” for follow-up protocol
Develop email nurture campaigns leveraging that cadence
Manage all content marketing pieces including email, blog, video, e-newsletter, e-book - including themes, topics and production deadlines
Manage creation and distribution of monthly “thought leader” e-newsletter to clients and prospects
Support communication strategy for existing clients to foster retention
Work with our internal SEO and PPC teams to expand our organic rankings, and maximize all internal paid campaigns and website traffic
Partner with sales to develop vertical strategy and acquisition tactics, based on strong research of competitors, current channels and industry strengths and market trends
Responsible for new product and partnerships and related training for the marketing and sales teams
Build well-converting landing pages and analyze paid media spend to improve cost-effectiveness
Manage the company’s branding, online presence and event initiatives
Manage company reviews and reputation
Help develop affiliate partnerships and webinar strategy to drive sales and lead generation
Partner with the CEO to create all Operating Reviews and Board Meeting packages
Work with the Finance Department to establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes
Qualifications:
Minimum of 7-10 years direct marketing and lead generation experience required
Well organized and great attention to detail, and a good writer
Must have excellent written and verbal communication skills
Master at Microsoft Office PPT
Prior roles as a “player/coach”, willing to roll up your sleeves
Well-versed in performance marketing, conversion, and online customer acquisition
Ability to multi-task and operate with a sense of urgency and accountability
Experience in email marketing and social media marketing management
Experience in developing and implementing effective search engine marketing strategies
Experience creating and launching Paid Search campaigns required (Google, Facebook, Instagram)
In-depth experience with bid management tools
Experience with website analytics tools such as Google Analytics
Google Certification strongly recommended
Experience with call centers and a Digital Agency is a plus
Working knowledge of HTML, CSS, and JavaScript development
Benefits:
Salary commensurate with experience
Medical benefits after 60 days of employment
Paid Sick Days
Paid Holidays
Paid Time Off
Professional Development and Growth opportunities
Business Casual Dress Code
Job Type: Full-time
Pay: From $85,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Education:
Bachelor's (Preferred)
Work Location: In person
#J-18808-Ljbffr