Marketing Manager
McDonald's - Round Rock, Texas, us, 78682![McDonald's](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at McDonald's
Overview
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Overview
Salary Range:
$45,000 - $50,000 per year, exempt.
Description
McDonald's Works for Me.I’m going places. I want a satisfying career with good benefits and great opportunities for advancement. I have a lot to offer and I want to grow.The Job for Me – Get a job that inspires your best and moves you forward. Choose your hours. Pursue your education. Build your skills and be yourself.The Team for Me – Our people want to say YES — to working with energy and purpose, finding new talent, providing coaching and direction, honing their leadership skills, and helping to run a business that serves up delicious food and feel-good moments. Does this sound like you? You’ll fit right in.The Company for Me – From here, you can go further than you thought possible. Reach your goals and build your future with college tuition assistance, valuable job training, and retirement benefits.Let’s talk. Make your move.
Role And Responsibilities
Reporting to the Human Resources Director, the Marketing Manager is responsible for developing a personality for McDonald's as a brand. They do this by communicating the brand message using several different communication methods such as advertising and promotions which are used to give the brand its recognizable face.The Marketing Manager will lead all Street Guest Experience and or Marketing Team staff in daily operations.Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.Collaborates, participates in, and coordinates promotional activities or trade shows.Will lead and respond to guest complaints and will collaborate with restaurant leadership to provide training on guest recovery strategies.Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.Leads Marketing Team activities and personnel, to include in-restaurant guest surveys, guest experience enhancement events, and community outreach programs.Helps increase guest satisfaction survey scores and improve the overall guest experience in restaurants.Provides development and training to all in-restaurant Guest Service Managers, on improving guest experience, OSAT scores and all items approved by the senior leadership team.Leads efforts to increase guest counts, while increasing restaurant sales, through customer acquisition strategies, and improved in-restaurant guest experience.
Qualifications
McDonald’s management experience preferred, but not required.2 – 4 years’ experience in marketing leadership for any industry, with a preference in Quick Service Restaurant.Candidate must be well versed in the utilization of social media outlets, and marketing content creating software.
Preferred Skills
Good communication and organizational skills.Knowledgeable in technology and following established processes.Well organized.
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