Future Product Marketing Manager
HP - Boise, Idaho, United States, 83708![HP](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at HP
Overview
- Apply
Overview
Responsibilities:
Global:
Product owner of office A4 LaserJet platform
Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
Create buy-in for the product vision both internally and with key external partners
Define product value proposition and key selling points
Translate product strategy and value proposition into detailed customer experience and product specification requirements
Influence third parties to enhance solutions capabilities
Develop product pricing and positioning strategies
Align with region partners on pricing and volume assumptions
Scope and prioritize activities based on business and customer impact
Work closely with engineering teams to deliver with quick time-to-market and optimal resources
Drive product launches including working with public relations team, executives, and other product management team members
Act as a product evangelist and support worldwide marketing communication team to build awareness and ensure that they are consistent with product line strategy and that the message is effectively conveyed
Participate site innovation program and provide business consultation to the project leaders
Understand new tech trends and new business models to seek new business opportunities
Provide closed-loop post-analysis of PHS family strategies.
Provide recommendations for roadmaps/platforms/SKUs
Drive the definition of a product/ service/solution (PSS) family/ portfolio through R&D and solutions teams.
Determine appropriate PSS family positioning prior to introduction.
Determine initial PSS pricing strategy.
Influence third parties to enhance solutions capabilities.
Regularly meet with customers or partners during the sales process.
Provide closed-loop post-analysis of PSS family strategies.
roadmaps/platforms/SKUs.
Education and Experience Required:
College degree in Marketing/Business/Technical.
MBA preferred
Knowledge and Skills:
Highly knowledgeable of product/solution family and the business needs of the target customers.
7 years experience in product marketing fundamentals.
Demonstrated knowledge of general marketing function either through education or work experience.
Equal Opportunity Employer (EEO):
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).