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Exciting Opportunity at Hakes Brothers!

Join us in pursuing excellence and making a difference in your career! Hakes Brothers is looking for a dynamic individual to join our team as a Sr. Marketing Coordinator.

About Us

At Hakes Brothers, we are more than just a company; we are a values-driven community dedicated to achieving results through team unity. Our professional work culture, competitive pay, and comprehensive benefits package reflect our commitment to excellence. Founded in 2006, Hakes Brothers is the largest homebuilder in New Mexico, passionate about professional architecture, innovative design, and high-quality construction. Join us on our journey to provide supreme value in homeownership.

Overview

• Social media and Customer Review Management (BBB, Google, social media) to ensure brand consistency.
• Execute initiatives on social media platforms, Zillow and via e-mail marketing.
• Plan and execute community events, such as Grand Openings, Showcase/Parade of Homes, and Realtor/Special events.
• Map and logistically coordinate all signage throughout Hakes Brothers communities (Directional signs, available/sold t-stake signs, model home signs, flags and flag poles, etc.). Large signs will be installed by a contracted service provider. The Marketing Coordinator will physically install, maintain and remove t-stake signs, other small signs, flags and flagpoles. 
• Create, update and distribute various marketing materials (QMI/inventory sheets, hot sheets, base pricing sheets, pricing plaques, newsletters, digital sales packets, flyers, etc.).
• Collaborate with teams, other departments and third-party partners for information dissemination and event planning/coordination.

Primary Reponsibilities

• Coordinate new community launches which includes extensive planning, design and execution of signage and flags, procurement and maintenance (includes developing creative files, ordering production, scheduling installation, and continuous maintenance until community close out), placement and location (includes mapping ideal route, locations via Google Maps and dropping pins).
• Contribute to Google profile and input relevant information (i.e. Google Business page, Google Pin, and submit request for street locations).
• Create Zillow community profile.
• Work with leadership to maintain the MLS listings, such as active, pending, and closed homes with accurate data.
• Create and schedule graphics and copy for a social media and e-mail marketing drip. Reply to all customer comments and concerns.
• Plan, schedule and execute the Grand Opening/release events (includes creating sales collateral, ordering supplies and marketing materials, scheduling and coordinating vendors).
• Schedule photographer/videographers to capture drone footage, high-resolution photos and videography at various stages of the new community cycle (capturing the community, models, spec inventory, interviews, testimonials, etc.).
• Seek out sponsorship opportunities to help maximize sales release and brand awareness.
• Procurement, logistical coordination and execution of: photographic, videographic and drone footage; signage installation and maintenance; physically install, maintain and remove t-stake signs and other small signs; flag installation and maintenance; physically install, maintain and remove flags and flagpoles; interior marketing displays, including logos, branding, informational signs for model homes and other homes that may be temporarily staged with furniture and signage; digital and in-person special events; research, call, book, and coordinate all details surrounding events such as grand openings, marketing events, lender partner events, promotional events and more; physically set up and move materials including signs, tables, large boxes, etc. take down, cleaning and storing of the materials used is also part of this responsibility; distribution of Sales office materials for all Hakes Brothers' communities.
• Create and maintain digital assets/collateral/deliverables (i.e. video and static ads for use on social media and e-mail marketing, flyers, graphics, gifs, testimonial videos, and interviews, etc.).
• Seek out award opportunities to help build brand awareness and maximize brand exposure. Create relationships with other non-competing businesses in the area to futher grow brand awareness.
• Routinely audit and update marketing information and material across various platforms and in model homes (i.e. New Home Feed/Zillow, listing dates on the Google Sheets Closing Trackers, sales collateral, etc.).
• Create, update, and maintain a marketing calendar, expense tracking and receipt submission to Accounting Department, and marketing supplies/materials ordering and dissemination.
• Provide specific details, copy, and creative materials/files to our team and third-party partners (i.e. information and rendering for listing to Listing Agents or co-branding/marketing initiatives with our title companies and preferred lender partners).
• Participate in the development and implementation of strategic plans.
• Digitally file and organize all content created/received in Google drive.
• Automate processes (i.e. create templated responses to routine inquiries on Facebook).

• Required: High School diploma or GED 
• Preferred: Bachelor's Degree in Business, Computer Science, Design, Journalism or related field of study
• Required: At least two years relevant work experience
• Required: Must own or have access to vehicle for daily work
• Required: Valid driver's license and auto liability insurance  
• Required: Working knowledge of Facebook, Instagram, Adobe Creative Suite (i.e. Photoshop), Canva and Google Suite platforms with a good eye for visual design

Incentives

• Competitive bonus plan
• Paid vacation, sick leave & holidays
• Discount off the sales price of a Hakes Brothers home
• 401k & Profit Sharing
• Medical, dental and vision insurance