Media Planner
Fitzco - Atlanta, Georgia, United States, 30383![Fitzco](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Fitzco
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Overview
Media Planner .This position is a hybrid-role based in Atlanta. You'll be virtual Monday, Wednesday, and Friday. You will also join us in our bustling westside office on Tuesday and Thursdays.In this role, you will be responsible for the following activities...Build thoughtful and engaging media plans
Contribute to the development of cross-channel media strategies for both traditional and digital channels (video, audio, digital, social, demand-gen, etc.)Work with your team to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channelsEvaluate media proposals and provide POVs
Bring them into the world
Work with Platforms and Planning teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:
Managing publisher RFPsContributing to insertion order process and ensuring adherence to agency terms & conditionsTrafficking digital and traditional campaignsMonitoring campaign deliveries and suggesting optimizations based on campaign KPI performanceMonitoring client expenditures and working with various teams to resolve billing discrepancies
Present to clients with confidence and ability to provide rationale behind media decisions
Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscapeCollaborate within the agency to share best in class work and inspire upcoming briefs/plansWhat you need to succeed...Minimum 1 year of media planning experience, agency environment preferredDigital experience required, traditional experience bonusKnowledge of research tools like ComScore, Simmons/MRI, MediaOcean, Kantar, Prisma etc.Working knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverablesBasic understanding of site tagging and analytics platforms like Adobe and Google AnalyticsAbility to write clear and concise presentations in straight-forward and enlightening wayAbility to manage multiple projects simultaneously in a fast-paced environmentAbility to identify and initiate the first steps in the process and see them through to the end of a projectFitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
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