Growth Marketing Manager
Cypress Human Capital Management, LLC - San Francisco, California, United States, 94199![Cypress Human Capital Management, LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Cypress Human Capital Management, LLC
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Overview
Make your application after reading the following skill and qualification requirements for this position.Location:
Remote (NYC, NY | Salt Lake City, UT | Sioux Falls, SD | Austin, TX | San Francisco, CA)Employees:
150+Industry:
FinTechReports to:
Head of MarketingOur client, a B2B fintech series C SaaS company is seeking an innovative and driven Growth Marketing Manager to spearhead B2B demand generation, nurture, and paid media initiatives. We’re looking for a candidate with a proven track record in B2B growth marketing who excels in understanding the fintech and the buyer decision-making process.Most Important Responsibilities:Strategy Development:
Create and implement effective demand generation strategies to enhance lead conversion rates, close rates, and funnel velocity.Campaign Management:
Plan, execute, and refine multi-channel marketing campaigns including email, content, digital ads, and events. Monitor campaign performance and metrics to drive continuous improvement.Analytics and Optimization:
Utilize marketing automation tools (e.g., Salesforce, Marketo) and analytics platforms to track, measure, and optimize campaign performance, conversation rates, and ROI.Content Creation:
Develop and manage content for website, newsletters, blog posts, drip campaigns, and sales materials.Cross-Functional Collaboration:
Work closely with Sales, Go-To-Market Operations, Customer Success, Product, and Design teams from ideation through execution.What you can bring to the table to impact this role, team, and organization:3+ years of B2B marketing experience, ideally within financial services or technology.Campaign management experience; proficient in testing and optimizing campaigns with a data-driven approach.Experience with marketing tools such as Marketo, Pardot, Braze, or Hubspot.Proven ability to identify target audiences and create engaging digital campaigns.Strong understanding of fintech and the payments landscape, or a quick learner.Benefits:
Health, Vision, Dental, Unlimited PTO, 401(k) match, Life InsuranceCompensation:
$113K - $126K
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