Head of Marketing
Legitimate, Inc. - Los Angeles, California, United States, 90079Work at Legitimate, Inc.
Overview
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Overview
Our staff is currently spread between North America and Asia with a focus on Japan. This position is remote and meetings are regularly scheduled in the US and Japan time zones. Flexibility in meeting hours will be required and travel is also mandatory a few times a year for onboarding, in-person planning sessions, client support, and conferences.For individuals who wish to work in person with our core team in Tokyo, a work visa may be available on a case by case basis. Salary will be adjusted for location, cost of living, and experience.Key Responsibilities:Work closely with the C-Suite to develop and set aggressive marketing objectives to ensure that Legitimate will meet and exceed its annual revenue goals.Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers (e.g., major fashion brands, enterprises, etc.) and ROI.Ensure brand alignment and growth of owned social media channels (e.g., LinkedIn, Twitter, etc.) using product announcements, co-marketing campaigns, user-generated content, and more.Be a brand advocate by building strong business relationships with key people in streetwear, luxury, and fashion, and retail industries.Leverage industry-specific trends and deep knowledge of Web3 products to ensure that the marketing and broader strategy stay innovative and effectiveBuild the marketing team from the ground up, fostering a culture of empathy, creativity, and strategic thinking.Build a comprehensive data and analytics capability to measure all marketing campaigns and initiatives, so the team can iterate using key insights and learn from past results to drive successful future campaigns.Qualifications:Minimum 8+ years in B2B enterprise marketing (or related field), with a focus on technology in fashion/retail sectors.Minimum 4+ years of experience building and managing teamsProven track record of planning and executing multi-channel digital media strategies and campaigns focused on LinkedIn, e-mail, search, Twitter, and other leading digital channels Experience working with creative teams to effectively bring marketing strategies to life with visually engaging static and motion graphics that help meet and exceed strategic objectivesHigh-proficiency in implementing leading martech platforms like Google Ads, Sprout Social, Iterable, HubSpot, and NotionData-obsessed and highly proficient with using marketing and product analytics platforms to help inform new and iterate on existing strategiesBasic Blockchain Knowledge: Ability to communicate technical concepts in a simple manner that key stakeholders at non-technical brands and companies can understand.Nice to Have:Experience in PR and communications, with skills to build and maintain strong relationships with journalists and reportersHigh drive for expanding and building personal and business developement relationships within Web3 and fashion/retailProficiency with design tools (e.g., Photoshop, Figma) to be able to add additional capability and bandwidth to the creative teamStrong passion and understanding of the fashion/retail industry and knowledge of leading trendsStrong passion and understanding of blockchain technologies, smart contracts, decentralized applications (DApps)Medical and dental coverage for US employees401k with matching for US employees
Unlimited PTOWe cannot sponsor H1B or any work visas for the United States.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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