Head of Marketing, SMB (Hybrid)
Enova International - Chicago, Illinois, United States, 60290![Enova International](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Enova International
Overview
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Overview
Responsibilities:
Manage Marketing Strategy and Capabilities –
Lead development and management of multi-year marketing strategy and capabilities building, (e.g. market segmentation, campaign approach, technology tools, data sources, and people skills), to deliver on growth targets. Manage relationships with internal partners, i.e. P&L, Analytics, Technology, Legal, Compliance, and Finance, and external partners, e.g. marketing agencies, CRAs, etc., to build marketing roadmaps integrated with product and marketing strategies.
Manage Marketing Forecasts -
In partnership with the P&Ls and FP&A, guide the development and management of annual, quarterly, and monthly volume forecasts, identifying risk and and opportunities and allocating resources to deliver on those forecasts
Identify Opportunities for Growth:
Analyze market trends and competitor activities to identify opportunities for growth. Utilize data analytics and insights to identify growth opportunities, optimize campaign performance and allocate resources effectively.
Provide Business Leadership –
As a member of the broader cross functional leadership team, partner with strategy and operations, sales, product and analytics to identify, prioritize and align on goals, allocate resources and build a company culture that keeps Enova as an awesome place to work.
Team Leadership:
Lead a team of 8-10 marketing professionals to achieve these objectives providing guidance, mentorship and performance feedback.
Requirements:
10-15 years of multi-channel performance marketing experience (small business/financial services experience is a plus).
Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study. MBA preferred.
Passion for problem solving and working cross-functionally to identify opportunities and resolve them.
Strong analytical and consumer insights experience with ability to grasp complex business issues and lead decision making in an analytical and data-intensive environment.
Successful people manager with proven skills in developing and leading high performing teams to deliver optimal results in a growth organization.
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