Marketing Manager - Retail Programs
Siter-Neubauer - Charlotte, North Carolina, United States, 28245![Siter-Neubauer](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The Marketing Manager, Retail Programs will have responsibility for developing and managing all aspects of the retail channel Marketing mix.Develop and implement B2B marketing programs and collateral for product lines, across multiple categories and industries, from program concept through execution.Drive development of sales penetration programs in support of pre-launch, launch, and post-launch activities.Qualifications
The successful candidate must have a BS degree or equivalent in Marketing, Business Management, Healthcare, or a related field.6-8 years of experience in marketing in Business to Business, preferably in the healthcare sector, specifically in durable medical equipment.We will consider candidates with B/B marketing experience who have marketed to Drug Chains, Club Stores (e.g., Costco, Sam's Club), and major Big Box Chains (e.g., Walmart, Target). Upstream (Strategic) and Downstream (Tactical) Marketing experience with knowledge of branding is essential.
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