Product Marketing Specialist (MedInsight)
Milliman Ireland - Madison, Wisconsin, United States,Work at Milliman Ireland
Overview
- Apply
Overview
Job Category:
Marketing/Communication/Art/CreativeRequisition Number:
PRODU008725Apply nowPosted: August 20, 2024Full-TimeRemotePosition Summary:
As the Product Marketing Specialist at Milliman MedInsight, you will drive go-to-market strategy inclusive of positioning, and messaging, and collaborate with marketing to develop innovative programs that drive demand for our portfolio of solutions sold to provider organizations.This is a highly visible and cross-functional role requiring communication and regular collaboration with Product Management, Sales, Marketing, and Customer Success functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced environment.Primary Responsibilities:
Define and manage the go-to-market (GTM) strategy for the Value-Based Care (VBC) Platform and related applications, including messaging, positioning, sales enablement and customer adoption.Create compelling, differentiated content for various marketing channels, including social media, email campaigns, and website copy.Collaborate with cross-functional teams including marketing, product management and sales teams to align strategies with business goals.Work closely with demand and digital marketing to develop and execute campaigns that drive pipeline and revenue growth.Conduct ongoing market research to stay informed about industry trends and the competitive landscape.Assist in creating and updating buyer personas, messaging, and positioning that resonate with targeted audiences in the provider market.Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.Organize and participate in product launches and promotional events (i.e. webinars and tradeshows).Preferred Skills and Experience:
Bachelor’s degree in marketing, business or related field.Background (3+ years) in healthcare B2B marketing, preferably with experience in the provider industry or related fields such as healthcare technology, analytics or software as a service (SaaS).Experience with Word, Excel, PowerPoint, Monday, Semrush, Highspot, Salesforce, and Adobe Acrobat Professional.Pragmatic certified product marketer.Ability to travel periodically for work.Desired Experience and Traits:
Outstanding written and verbal communication abilities, including experience in content creation and presenting to large, senior audiences.Team player with excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.Ability to explain complex topics in simple terms.Genuine empathy for the customer and a dedication to thoroughly understanding the challenges they face or encounter.Natural tendency to be curious, positive and creative with a strong attention to detail.Compensation and Location:
The salary range is $54,000 to $106,000, depending on relevant factors, including but not limited to education, work experience, certifications, etc. This role is based out of the Milliman office in Milwaukee, WI, but candidates hired into this role may work remotely anywhere in the US.What makes this a great opportunity?
Join an innovative, high-growth company with a solid industry track record.Bring your expertise and ideas to directly impact and help build the next generation of MedInsight products and solutions.Enjoy significant visibility in your work and be recognized for your wins.Work for a company that values your well-being and professional growth, offering a flexible work environment, generous benefits package, and investment in the development of your career.We offer competitive benefits which include medical, dental and vision coverage for employees and their dependents, a 401(k) plan with matching program, and profit sharing contribution, among others.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.The expected application deadline for this job is September 30, 2024.
#J-18808-Ljbffr