Alexion Pharmaceuticals, Inc.
Associate Director, US HCP and Patient Marketing, aHUS/TMA (Bosto...
Alexion Pharmaceuticals, Inc. - Boston
Work at Alexion Pharmaceuticals, Inc.
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Associate Director, US HCP and Patient Marketing, aHUS/TMA Join to apply for the Associate Director, US HCP and Patient Marketing, aHUS/TMA role at Alexion Pharmaceuticals, Inc.
Associate Director, US HCP and Patient Marketing, aHUS/TMA
Join to apply for the Associate Director, US HCP and Patient Marketing, aHUS/TMA role at Alexion Pharmaceuticals, Inc.
The Associate Director, US HCP and Patient Marketing, aHUS/TMA, is a member of the commercial US aHUS Marketing team and of the broader Hematology Nephrology Business Unit. The individual will play a critical role in developing and driving strategies and tactics for healthcare providers and patients engagement.
Reporting to the Senior Director of US aHUS Marketing, the Associate Director is responsible for redefining and leading digital HCP and Patient marketing initiatives for aHUS and TMA in the US market, as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best-in-class annual HCP and Patient marketing plans, inclusive of relevant brand strategies. This individual will work closely with Business Operations/OMNI and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field Sales, TLL, Patient Services, Patient Advocacy, Legal, Compliance, Regulatory, Medical, and Promotional Review Committee (PRC). Contributing to the creation and implementation of the US aHUS/TMA marketing strategy, messaging, tactics and budget allocation
Expanding the aHUS/TMA brand digital footprint with leading-edge thinking, employing a try-test-fail agile methodology.
Delivering multi-channel HCP and patient engagement plan, promotional platforms and identifying optimized marketing mix
Leading tactical execution of aHUS/TMA HCP and Patient omni-channel brand and disease assets.
Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms.
Supporting the development and execution of aHUS/TMA speaker bureau strategy and supporting content
Leading the development of assets for key Professional Societies to support HCP education
Developing relevant campaign KPIs, closely monitor performance and be prepared to adjust plans.
Managing multiple marketing agency relationships, workflow and related expense budgets, including ROI metric assessment
Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.
Bachelor's degree required in the Life Sciences or other relevant field
Must have 2+ years pharmaceutical industry experience and a working knowledge of marketing principles in pharma, including key principles of brand management, professional promotion, and Non Personal Promotion for an HCP audience
Strong knowledge of MS Office: Word, PowerPoint, Excel.
Fluent in English (written and spoken language).
Experience and proven track record of developing and implementing impactful digital campaigns and initiatives
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead.
Experience developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts
Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.
Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.
Travel: anticipate 20%
Advanced degree (MS, PhD, PharmD or MBA)
Experience developing and actively managing HCP and Patient media plans strongly preferred
Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
Scientific acumen or curiosity to learn
Understanding of the hospital setting, hematology and/or nephrology
Diverse pharma or biotech commercial experience in a variety of roles
As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; Employment type Full-time
Referrals increase your chances of interviewing at Alexion Pharmaceuticals, Inc. by 2x
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Associate Director, US HCP and Patient Marketing, aHUS/TMA
Join to apply for the Associate Director, US HCP and Patient Marketing, aHUS/TMA role at Alexion Pharmaceuticals, Inc.
The Associate Director, US HCP and Patient Marketing, aHUS/TMA, is a member of the commercial US aHUS Marketing team and of the broader Hematology Nephrology Business Unit. The individual will play a critical role in developing and driving strategies and tactics for healthcare providers and patients engagement.
Reporting to the Senior Director of US aHUS Marketing, the Associate Director is responsible for redefining and leading digital HCP and Patient marketing initiatives for aHUS and TMA in the US market, as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best-in-class annual HCP and Patient marketing plans, inclusive of relevant brand strategies. This individual will work closely with Business Operations/OMNI and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field Sales, TLL, Patient Services, Patient Advocacy, Legal, Compliance, Regulatory, Medical, and Promotional Review Committee (PRC). Contributing to the creation and implementation of the US aHUS/TMA marketing strategy, messaging, tactics and budget allocation
Expanding the aHUS/TMA brand digital footprint with leading-edge thinking, employing a try-test-fail agile methodology.
Delivering multi-channel HCP and patient engagement plan, promotional platforms and identifying optimized marketing mix
Leading tactical execution of aHUS/TMA HCP and Patient omni-channel brand and disease assets.
Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms.
Supporting the development and execution of aHUS/TMA speaker bureau strategy and supporting content
Leading the development of assets for key Professional Societies to support HCP education
Developing relevant campaign KPIs, closely monitor performance and be prepared to adjust plans.
Managing multiple marketing agency relationships, workflow and related expense budgets, including ROI metric assessment
Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.
Bachelor's degree required in the Life Sciences or other relevant field
Must have 2+ years pharmaceutical industry experience and a working knowledge of marketing principles in pharma, including key principles of brand management, professional promotion, and Non Personal Promotion for an HCP audience
Strong knowledge of MS Office: Word, PowerPoint, Excel.
Fluent in English (written and spoken language).
Experience and proven track record of developing and implementing impactful digital campaigns and initiatives
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead.
Experience developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts
Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.
Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.
Travel: anticipate 20%
Advanced degree (MS, PhD, PharmD or MBA)
Experience developing and actively managing HCP and Patient media plans strongly preferred
Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
Scientific acumen or curiosity to learn
Understanding of the hospital setting, hematology and/or nephrology
Diverse pharma or biotech commercial experience in a variety of roles
As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; Employment type Full-time
Referrals increase your chances of interviewing at Alexion Pharmaceuticals, Inc. by 2x
Country Marketing Manager, North America
Marketing Planning & Budgeting Manager (Temporary 1 yr)
Marketing Manager, Ring Customer Experience & Engagement Team
Global Retail Marketing Manager, Flagship
Luxury Brand Marketing Manager, Perigold
Growth Marketing Manager, Amazon Pharmacy
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#