PPC/SEM Supervisor
smartdept. inc. - Chicago, Illinois, United States, 60290![smartdept. inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at smartdept. inc.
Overview
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Overview
Paid Search/SEM Supervisor
for an anticipated need in 2024 with a
media management agency
client of ours in
Chicago, IL . The ideal candidate will have
3-4 years of SEM/paid search management experience,
with
experience working in an agency setting . This is a
hybrid (2 days in office per week) ,
direct hire
opportunity.
What You'll Do:
SEM/Paid Search account management and execution in Google Ads.Develop and recommend budget levels based on client goals and objectivesCreate, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sitesImplement successful bidding strategies and effective keyword management using third-party software and metrics dataContinually monitor, revise, and conduct landing page testsMonitor audiences, device, and location targeting efforts on a regular basis to maximize campaign efficiency and performanceAnalyze and assess campaign performance and translate quantitative and qualitative data into recommendations and plans for improving campaign strategyCommunicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysisFormat and prepare regularly scheduled search reports for clients. Reports would be in the form of tables, graphs, summaries, and slidesPresent data on monthly and quarterly calls to clients reviewing metrics and optimizationsExperience with social native platforms is a plus (YouTube, Facebook/Instagram, and LinkedIn)What You'll Need:
BA in marketing, advertising, communications, or equivalentGoogle Ads Search Certification required within the last year3-4 years of Paid Search/SEM/PPC experience: a career focus in paid search/SEM required for considerationExperience managing junior-level team members and/or supervising a team as a direct report (required)Strong communication and presentation skills (written and verbal)Strong attention to detail and ability to anticipate tasks and client needsA customer service focus and the ability to work as a team and independently are a necessityAble to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphereStrong analytical skills: ability to gather, analyze, summarize, and present dataExpert level proficiency in Microsoft Excel; proficiency in Word and PowerPointExcellent organizational and time management skillsProficient in Google Ads
The following are considered a plus: GDN, Microsoft Ads, YouTube, FB/IG, LinkedIn, Google Looker Studio, and Google Analytics (desired but not required)