Insurance Industry Marketing Lead
Appian - Mc Lean, Virginia, us, 22107![Appian](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Appian
Overview
- Apply
Overview
Is this the role you are looking for If so read on for more details, and make sure to apply today.
Responsibilities and Skills:Develop an in-depth understanding of customer needs within the Insurance segment; monitor industry trends, and understand buyer personas and foundational market messages.Partner with our Insurance Subject Matter Experts (SMEs) to craft and tell a story about the unique value Appian delivers for the Insurance industry.Define a global marketing strategy for capturing the mindshare of our target buyers within the Insurance segment.Define tactics for generating awareness and high-quality leads for the Sales team; work with Digital Marketing, Events, and Field Marketing teams to coordinate, execute, and amplify pipeline-generating programs.Apply rigor, discipline, and an analytical mindset to program measurement against pipeline and revenue goals; optimize program delivery for maximum impact.Collaborate across GTM functions—Sales, Marketing, Product Management, and Customer Success—and act as the central point of contact to drive stakeholder buy-in and ensure the success of all GTM/Marketing efforts for Insurance.Support product launch and sales enablement efforts by helping to create positioning and messaging documents, sales presentations, solution briefs, and other product collateral.Qualifications:5+ years of insurance industry marketing or marketing management experience in B2B SaaS environments.A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages.An analytical mindset and the ability to use data to inform program planning, execution, and optimization.An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action and follow-through, and hold key stakeholders accountable.Demonstrated ability to work across functions, be a team player and thrive in a highly collaborative and matrixed environment.Experience with related technologies, including business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, CRM, Platform-as-a-Service (PaaS), and enterprise mobile — as well as Insurance-specific systems such as policy administration, claims, and underwriting — a plus.BA/BS degree or equivalent in a relevant discipline.About AppianAppian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]Follow Appian:
Twitter , LinkedIn .Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination . Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws .If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
#J-18808-Ljbffr