Digital Marketing Account Manager
Xometry - Minneapolis, Minnesota, United States, 55400Work at Xometry
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Overview
Serve as the primary point of contact for a portfolio of clients to cultivate strong and trusted partnerships with each of them.Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM).Partner with cross-functional teams to execute marketing campaigns, ensure alignment with client expectations, and deliver on ROI.Lead biweekly or monthly (dependent on program scope) client calls to review program KPIs, deliverable updates, and program progress.Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program.Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions.Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually.Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth.What you bring to our team:
2+ years experience in a digital marketing role; agency preferred.Minimum 1 year of client-facing experience.Minimum 1 year of project management experience.Some knowledge of best practices for SEO, social media, email marketing, and/or blog writing.Experience with our tech stack: Hubspot, Google Analytics, and WordPress.Outstanding communication and people skills.Nice-to-have experience:
B2B and/or industrial/manufacturing industry knowledge.Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.).Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management.
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