Marketing Specialist (Remote)
Money Fit by DRS - Hartland, Wisconsin, United States, 53029Work at Money Fit by DRS
Overview
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Overview
Roles/Responsibilities:Manage social channels (LinkedIn, Facebook, YouTube, etc)
Curate, develop and/or post new contentEngage with followersOptimize our social pagesReport on performanceDevelop and execute on a social strategy
HubSpot (CRM/marketing automation)
Set up and run email campaignsPost blogs and schedule emailsCleanse, update and import dataBuild system automation to support campaignsTrain and roll-out new HubSpot best practices to internal user teams
Manage and organize marketing events (ie: trade shows and company events)
Communicate with vendors/associations on event logistics and requirementsPlan events with internal staff including staffing of events, event materials, giveaways/prizes and morePrepare and deliver pre- and post-event communicationsSet the sales team up for success with excellent communication and organization prior to the eventIdentify new events to help with lead generation
Manage vendor/association relationships with key partners and membership groupsAssist with managing and communicating with third parties, like designers, SEO consultants and web developersMarketing campaign assistance
Participate in strategy developmentContent planning/developmentDatabase preparation/updatesEvent coordination/management (e.g. virtual roundtables or other lead-gen or client events)Campaign setup and execution in HubSpot
Develop/update marketing content and collateral such as:
Blog postsClient success stories/testimonialsAdvertising materialsProduct feature/sell sheetsClient newsletterClient bulletin board
Website updates using Wordpress or Hubspot (design and coding will be handled by a third-party)Website performance monitoring and optimization using analytic toolsRun paid media tests
Manage a third party or perform tests on your own
Qualifications and Education Requirements:BA/BS or equivalent strongly preferredExperience with web analytics tools and conceptsExperience in writing and editing marketing contentExperience with web development toolsExperience with multi-media & video tools (i.e., Camtasia)Marketing experience in IT or software industries is a plus.Strong time management, organization and follow-throughExcellent oral and written communication skills.Strong problem-solving and teamwork skills.
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