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The Digital Marketing Specialist will leverage their agency background to design and execute integrated digital campaigns using HubSpot and LinkedIn. This role focuses on nurturing leads and driving conversions for IBT Online’s Online Global programs, with a particular emphasis on helping America's exporters excel in international sales and business growth.

In addition, the candidate must be proficient in leveraging AI-powered tools, including Microsoft 365 with Co-Pilot and ChatGPT Teams, to optimize marketing operations and content creation.

Key Responsibilities:

Campaign Strategy & Execution:

• Develop and implement multi-channel campaigns within HubSpot (email, social media, PPC, content) tailored to the exporting industry.
• Optimize HubSpot landing pages, forms, and workflows to maximize lead capture and conversion.

LinkedIn Expertise:

• Design and execute targeted LinkedIn campaigns to engage decision-makers in the exporting sector.
• Utilize LinkedIn Sales Navigator to identify, engage, and nurture high-value prospects.
• Monitor and optimize LinkedIn ad campaigns and organic content strategies.

Marketing Automation & HubSpot Management:

• Leverage HubSpot’s automation features to segment audiences, create targeted workflows, and execute lead nurturing programs.
• Ensure data quality and personalization across the HubSpot database.

Agency-Driven Best Practices:

• Apply proven agency strategies to innovate and scale campaigns effectively.
• Bring insights from diverse client experiences to refine marketing approaches.

Data Analysis & Optimization:

• Use HubSpot analytics and LinkedIn insights to monitor campaign performance, conduct A/B testing, and refine strategies.
• Generate performance reports aligned with key performance indicators (KPIs) and smarketing objectives.

AI-Enabled Marketing:

• Utilize AI-powered tools such as Microsoft 365 with Co-Pilot and ChatGPT Teams to enhance content creation, automation, and collaboration within B2B marketing campaigns.

Collaboration & Alignment:

• Work closely with internal sales, marketing, and content teams to ensure messaging consistency and campaign integration.
• Align strategies with the needs of America's exporters and global marketing trends.

Required Qualifications and Skills:

Experience:

• 3–5+ years in digital marketing with a proven record in an agency environment.
• Demonstrable experience managing and optimizing campaigns using HubSpot, LinkedIn, and LinkedIn Sales Navigator.

Industry Knowledge:

• Deep understanding of the exporting landscape, international sales, brand development, and business growth marketing strategies.
• Experience working with clients in the export sector or similar B2B environments is highly preferred.

Technical Proficiency:

• Expertise in HubSpot’s marketing tools (CRM, automation, CMS, reporting dashboards) along with hands-on experience with LinkedIn’s marketing platforms.
• Proficiency in leveraging AI-powered marketing tools, specifically Microsoft 365 with Co-Pilot and ChatGPT Teams, to enhance digital marketing efforts.

Analytical and Communication Skills:

• Strong data-driven mindset with excellent analytical skills.
• Effective communicator with the ability to translate agency insights into actionable strategies.

Cultural & Strategic Fit:

• Must align with IBT Online’s mission to deliver sustainable, climate-positive online global programs.
• Proactive and innovative, with the ability to adapt agency-tested strategies and cutting-edge AI tools to drive growth in the exporting sector.

What we offer:

• Competitive salary ($60,000+), benefits and performance-based incentives.
• Opportunities for professional development and career advancement.
• Flexible working arrangements, including remote work options.
• A collaborative and supportive work environment.