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The Public Relations Manager plays a critical role in shaping and promoting the public image of PBR as a premier global sports and entertainment property. As a key member of the PR team, this individual will help develop and execute strategic media and communications plans that support the organization's mission to elevate bull riding as a widely recognized, respected, and celebrated sport. This role demands a creative thinker with strong media instincts, exceptional writing skills, and a passion for building relationships that drive positive exposure and engagement.

• Develop, coordinate, and implement comprehensive PR strategies and event-specific media plans that support organizational goals and brand positioning.
• Serve as a primary media liaison during events, managing schedules, media day logistics, press materials, and talent/media coordination for rider interviews and appearances.
• Partner with the Marketing and Sponsorship Promotions teams to amplify event promotion through integrated campaigns.
• Draft and edit a wide range of content including press releases, web copy, media advisories, press kits, video scripts, and talking points that reflect PBR's voice and objectives.
• Lead efforts to secure earned media coverage by proactively pitching national, regional, and local outlets across TV, radio, print, and digital platforms.
• Maintain and manage accurate and up-to-date media contact lists, rider profiles, and communication assets.
• Coordinate the development and distribution of key publications including the annual media guide, fact sheets, and promotional collateral.
• Maintain and update media-related content on PBR’s official website, ensuring accurate and timely communication.
• Prepare and distribute regular internal briefings to keep marketing and communications staff aligned on event activities, media priorities, and schedules.
• Monitor and respond to media inquiries in a timely and professional manner, escalating where appropriate.
• Support on-site event operations as part of the PR team, providing direct media support and coverage management during live events.
• Assist in identifying and executing innovative PR opportunities, storytelling angles, and brand partnerships to elevate the sport's cultural relevance.
• Work collaboratively across departments and assist team members with broader marketing and communications initiatives as needed.
• Additional duties as assigned

Knowledge, Skills & Abilities:

• Outstanding written, verbal, and interpersonal communication skills.
• Proven ability to craft compelling narratives and deliver effective pitches.
• Strong organizational, time management, and project coordination skills.
• Comfort working in a fast-paced, deadline-driven environment with shifting priorities.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and familiarity with media monitoring or distribution platforms (e.g., Meltwater, Cision).
• Working knowledge of the Associated Press (AP) Stylebook.
• A self-starter with a collaborative mindset and a solutions-oriented attitude.
• Proficiency in spoken and written Portuguese or Spanish is a plus.

Education & Formal Training:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field – preferred.

Experience:

• 2–4 years of professional experience in PR, communications, or media relations—preferably in the sports, entertainment, or lifestyle space.

Working Conditions:

• Normal office hours Monday-Friday, with some weekends and extended hours.
• Frequent travel, including weekends and extended hours, required for PBR events and meetings.

About Us

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.