Growth Marketer (Generalist) Job at black.ai in New York
black.ai - New York, NY, United States, 10261
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Overview
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Overview
Growth Marketer (Generalist)
Team: Marketing
Location: New York, NY
Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are in an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, with 4 products in market, entering new global regions, raising $30M+ from top VCs, and we want you to be a critical part of scaling this velocity further!
As a Growth Marketer, you'll play a key role in driving inbound growth by transforming events and content into powerful lead-generation tools. From industry conferences to networking dinners, you'll ensure our presence is impactful and effective. You'll also lead our content strategy, ensuring Instant appears in all the right places to attract and engage our ideal customers.
What you’ll do at Instant:
- Plan and execute top-notch events, conferences, and executive dinners that generate real pipeline—think bold activations, speaking opportunities, and memorable experiences.
- Take full ownership of the events calendar—selecting the right events, managing logistics, and executing flawlessly.
- Negotiate deals with event organizers to secure top-tier exposure within budget.
- Collaborate with sales and partnerships to align events with strategic goals and target accounts.
- Amplify event presence through pre- and post-event content, including blogs, case studies, and video recaps.
- Manage and optimize event lead funnels—from landing pages to follow-up workflows.
- Drive campaign traffic using content, CRM, SEO, and inbound marketing tactics to extend event impact.
- Track and report on event performance—attendance, engagement, ROI, and insights—to improve future events.
- Bring creative ideas to the table, such as co-hosted panels, product demos, and customer showcases.
What You’ll Need:
- You move at Instant speed—execute quickly, produce high-quality content, and adapt to shifting priorities.
- You’re a strategic storyteller—craft compelling narratives for diverse audiences.
- You’re data-driven—make decisions based on insights, measure, and iterate strategies.
- You take ownership—execute flawlessly and drive projects to completion.
- You’re a top negotiator—secure deals and prime event spots for high-impact campaigns.
- You’re an SEO and content marketing pro—optimize content for search and inbound leads.
- You thrive in a fast-paced environment—adapt to a dynamic, high-growth startup setting.
Life @ Instant
- Competitive Salary: We pay globally competitive salaries.
- Equity in the company: Everyone has equity, sharing in our success.
- Company Offsites: Regular retreats to celebrate and strategize.
- Additional leave per year: Includes paid end-of-year shutdown.
- Tools: Equipment like MacBook Pro, monitor, accessories provided.
- Office Collaboration: Flexible work from our offices in Sydney or Flatiron, NY, with remote days.
- Health Insurance: Medical coverage for US-based employees.
- A-Player Team: Work with talented, focused colleagues.
- Company Socials: Fun activities like axe throwing, bowling, and surfing.
- Visa Sponsorship: We support top talent with visa processes.