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InnovoCommerce is a leading SaaS provider of AI-augmented eClinical solutions for the global life sciences industry. Today, some of the largest pharmaceutical firms in the world use our enterpriseplatform for their clinical trials. We are seeking experienced Content Marketing Managers to lead the development of marketing strategy, compelling messaging, and targeted lead generation for our AI SaaS solution, Innovo Copilot. The ideal candidate will have a proven track record in creating high-impact marketing content across multiple avenues for B2B software as well as robust knowledge of tools to succeed in content & sales lead generation.

Responsibilities:

• Create captivating marketing materials designed for optimal engagement and lead conversion, including but not limited to:
• Campaign themes
• LinkedIn thought leadership posts
• Website content
• Own and evolve themes & messaging framework for Innovo Copilot to establish a consistent tone and brand voice
• Support rapid lead generation by identifying and adding targeted contacts & emails to our database

Requirements:

• 3+ years of professional experience with content marketing specifically for B2B SaaS applications
• Excellent marketing writing & editing skills with a proven ability to turn technical or complex concepts into clear, benefit-oriented messaging
• Strong grasp of modern marketing & contact lead automation, including the use of tools & platforms to rapidly scale on both fronts
• Innate self-starter skillset to succeed in a start-up environment, including the ability to iterate quickly
• Bachelor’s degree in Marketing, Communications, or a related field
• Portfolio of high-quality assets
• Commute to the office when necessary for in-person collaboration (SoCal location necessary)
• Familiarity with marketing content or generating leads for software within the life sciences industry
• Familiarity with marketing content for generative AI products
• Experience implementing best SEO practices and managing Squarespace websites
• Light graphic experience
• Hybrid position flexibility
• PTO and paid holidays
• Health, dental, and vision insurance

InnovoCommerce is an equal opportunity employer; all employment decisions are made on the basis of qualifications, merit, and business need.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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