Salesforce, Inc.
Director, Global Media Strategy
Salesforce, Inc. - San Francisco, California, United States, 94199
Work at Salesforce, Inc.
Overview
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Overview
We’re looking for a results-oriented Director of Global Media Strategy to lead media planning and execution for one or more of Salesforce’s cloud businesses. In this role, you will be accountable for building integrated media strategies that drive pipeline, accelerate ACV, and support brand-to-demand goals across the funnel.
You’ll serve as a key leader within the Media Lab, guiding a team of strategists while partnering closely with Field Marketing, Product Marketing, Integrated Campaigns, and external media agencies. This role requires a strong grasp of the Salesforce business, advanced marketing fundamentals, and the ability to coach others while navigating cross-functional complexity.
You’re someone who thrives at the intersection of strategy, execution, and leadership—capable of operating with autonomy, influencing senior stakeholders, and driving programs that fuel business growth.
Key Responsibilities
Media Strategy & Execution Own the media strategy and investment plan for designated Salesforce cloud(s), partnering with internal stakeholders to align plans with business objectives. Interpret campaign briefs and translate them into tactical, cross-channel media plans that span upper and lower funnel touchpoints. Collaborate with channel owners (paid social, display, SEM, content syndication, etc.) to ensure executional excellence and performance optimization. Analyze media performance and share actionable insights regularly with Field Marketing, Integrated Campaigns, and Product stakeholders. Stay ahead of emerging media trends, AdTech innovation, and best practices to ensure strategic edge and continuous improvement. Team Leadership & Capability Building Lead and coach a team of global media strategists; provide clarity of purpose, support professional growth, and foster a culture of ownership and high performance. Anticipate evolving skill needs and help shape the team’s structure and capabilities to meet future demands. Actively contribute to Media Lab’s strategy, operational rigor, and evolution of best practices across the function. Cross-Functional Alignment & Influence Build trusted partnerships across Field Marketing, Campaigns, Product Marketing, Analytics, and Sales to ensure programs are aligned to key priorities and performance expectations. Represent media strategy in senior forums and campaign planning discussions; influence shared priorities using data and business rationale. Partner with external agency and AdTech providers to ensure delivery, innovation, and accountability across campaigns. Required Qualifications 8–10+ years of experience in digital media, performance marketing, or integrated marketing strategy; B2B and/or SaaS experience highly preferred. Proven success in leading media planning and execution across multiple channels and audiences. Deep knowledge of marketing measurement frameworks, KPIs (e.g., MDP, pipeline, ACV), and experience presenting results to senior leaders. Strong collaboration and influencing skills, with the ability to drive alignment across complex, matrixed teams. Experience managing and developing high-performing teams. Proficiency in media tools and platforms (e.g., Tableau, Asana, Excel, DSPs, social platforms, etc.)
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Media Strategy & Execution Own the media strategy and investment plan for designated Salesforce cloud(s), partnering with internal stakeholders to align plans with business objectives. Interpret campaign briefs and translate them into tactical, cross-channel media plans that span upper and lower funnel touchpoints. Collaborate with channel owners (paid social, display, SEM, content syndication, etc.) to ensure executional excellence and performance optimization. Analyze media performance and share actionable insights regularly with Field Marketing, Integrated Campaigns, and Product stakeholders. Stay ahead of emerging media trends, AdTech innovation, and best practices to ensure strategic edge and continuous improvement. Team Leadership & Capability Building Lead and coach a team of global media strategists; provide clarity of purpose, support professional growth, and foster a culture of ownership and high performance. Anticipate evolving skill needs and help shape the team’s structure and capabilities to meet future demands. Actively contribute to Media Lab’s strategy, operational rigor, and evolution of best practices across the function. Cross-Functional Alignment & Influence Build trusted partnerships across Field Marketing, Campaigns, Product Marketing, Analytics, and Sales to ensure programs are aligned to key priorities and performance expectations. Represent media strategy in senior forums and campaign planning discussions; influence shared priorities using data and business rationale. Partner with external agency and AdTech providers to ensure delivery, innovation, and accountability across campaigns. Required Qualifications 8–10+ years of experience in digital media, performance marketing, or integrated marketing strategy; B2B and/or SaaS experience highly preferred. Proven success in leading media planning and execution across multiple channels and audiences. Deep knowledge of marketing measurement frameworks, KPIs (e.g., MDP, pipeline, ACV), and experience presenting results to senior leaders. Strong collaboration and influencing skills, with the ability to drive alignment across complex, matrixed teams. Experience managing and developing high-performing teams. Proficiency in media tools and platforms (e.g., Tableau, Asana, Excel, DSPs, social platforms, etc.)
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