Digital Marketing Manager
Insight Global - Houston, Texas, United States, 77246![Insight Global](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Insight Global
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Overview
A premier employer in the logistics industry is seeking a Digital Marketing Manager to join the growing team in support of the corporate and business development objectives of the company. This position is a direct hire and required to be onsite 5 days a week in the Houston 77073 area. This person will be primarily responsible and accountable for the Americas region. However, a main priority coming in will be updating and revamping the corporate website, as well as marketing automation through email marketing, landing pages, campaign management, lead lifecycle management, CRM integration, and analytics for marketing campaigns and efforts. Ultimately this role is responsible for external inbound and outbound digital marketing channels, as well as developing and aligning an overall short and long-term marketing plans around customer journey, and corporate website strategy for the company to deliver acceleration of customer acquisition and retention.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
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Skills and Requirements
5+ years experience planning, managing, and overseeing all aspects of digital marketing campaigns for an enterprise corporation specifically pertaining to customer journey
2+ years of managerial experience on a marketing team
Experience revamping a company website and/or creating a website from scratch utilizing ProcessWire or equivalent
Experience enhancing CRM utilization for customer outreach
Experience with Dynamics 365, Semrush, google analytics, and adobe creative suite
Proficiency in email marketing
Campaign management and project management Data analytics experience around campaign success and performance metrics
UI/UX experience
Logistics industry experience
Bachelors degree null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.