International Marketing Manager- Israel
iHerb Inc. - Irvine, California, United States, 92713![iHerb Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at iHerb Inc.
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Overview
We are looking for a Marketing Manager to help grow our business in Israel. In this role, the Marketing Manager will provide market specific knowledge and e-commerce industry expertise to drive customer acquisition growth, increase brand awareness and improve customer engagement.
Job Expectations:
Marketing
Develop a deep understanding of what resonates with customers in Israel and design appropriate communication journeys to drive brand awareness in Israel
Enhance existing marketing strategy and test different channels to design optimal media mix
Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
Work with external agencies to manage local marketing initiatives
Partnerships
Lead partnership development activities to drive customer and sales growth in Israel; marketing partnerships across payment, financial services, affiliates, influencers and other platforms.
Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology.
Management of partner relationships on a day-to-day basis.
Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationships
Together with Director of Marketing, International Markets, serve as main point of contact during partnership deal negotiations
Knowledge, Skills and Abilities:
Required:
Strong understanding of the e-commerce industry and competitive landscape in Israel
Strong understanding of Israel online shopping trends and behavior
Native fluency (verbal and written) in Hebrew is a requirement; language test required
Strong partner engagement skills with the ability to develop relationships, and magnify existing partner channels
Deep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRM
Comfortable with analyzing data and crafting a narrative based on data
Ability to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolution
Marketing agency management experience required
Experience in working with international companies and global brands required
Strong leadership behavior, sound judgment, great decision making capabilities, problem solving skills.
This will be a remote work position based in the United States, reporting directly to the Director of Marketing, International Markets
Equipment Knowledge:
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience Requirements:
Generally requires a minimum of 8+ years of overall digital marketing and partnership experience.
Education Requirements:
Bachelor’s Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.
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