Program Manager Health Communications
Boston Public Health Commission - Boston, Massachusetts, us, 02298Work at Boston Public Health Commission
Overview
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Overview
The BPHC sets an expectation that all staff and leadership commit, individually and as part of the BPHC team, to hold ourselves accountable to establishing a culture of antiracism and advance racial equity and justice through each of our bureaus, programs, and offices.
DUTIES
* Develop and implement digital and out-of-home (OOH) marketing strategies aligned with key performance indicators (KPIs) and Start Strong's objectives.* Measure and analyze campaign performance to draw actionable insights, by monitoring KPIs, tracking conversions, and optimizing strategies accordingly.* Increase consumer engagement across all social media platforms, hit and exceed KPIs.* Provide guidance and recommendations on social media implementation best practices.* Stay up to date with industry trends, tools, and best practices to implement new ideas and strategies that drive results.* Maintain consistent brand standards and values across all digital platforms.* Creative skills required, including the ability to create graphics and posts for social media, design artwork for out-of-home campaigns and print & promotional materials for events such as banners, t-shirts, and flyers.* Proficient in filming, editing, and podcast production, encompassing pre- and post-production tasks, content development, and podcast branding. Responsible for promoting the podcast through our various social media channels.* Ability to collaborate with the individuals of an organization, fostering strong cross-functional teamwork and positive results.* Support the development/editing of our online digital footprint through website re-design (e.g. Wix/WordPress) and management.* Identify opportunities to strengthen our digital reach.* Design and promote innovative media literacy resources for providers and youth.* Prepare monthly reports on user engagement of website and social media platforms and briefing material for the team, as well as recommendations for future action.* Integrate a positive youth development approach and trauma-informed framework in the design and creation of our materials.* Assist in development and implementation of youth education during annual six-week Summer Enrichment Programs.* Conduct workshops and presentations on content- related material at conferences and conventions locally and nationally.* Conduct assessment activities for program communications/media campaigns.* Support data collection and reporting for program grants as necessary.* Provide guidance and recommendations on social media implementation best practices and strategies.* Manage and promote the development of our podcast.* Create promotional content which can include program trailers, social media shorts, and highlight reels.* Meets regularly with the Director and Manager regarding all aspects of program operations, including but not limited to matters pertaining to program staff and other confidential matters.* May represent management in grievance and arbitration process, including but not limited to hearing and adjusting grievances, and attending grievance and arbitration hearings.* Works in a confidential capacity with the Director.* Operates independently and uses independent judgment and discretion to make decisions affecting the program and staff as it relates to program operations/services and BPHC policy.* Develop, implements, and manages projects and/or initiatives related to the program for the provision of services and/or to ensure effective operations and compliance with established.* Working to help BPHC become an antiracist organization by meeting or exceeding the standards set by the BPHC Anti-Racism Policy.* Performs other duties as assigned.