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This range is provided by Frame Amo. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $90,000.00/yr

Frame Amo, a fast-growing premium wall décor brand, is hiring a full-time Social Media Strategist to lead the brand’s social media presence from strategy to execution. This role is ideal for a high-level creative and strategic thinker who thrives at the intersection of content, culture, and performance.

Job Title:Social Media Strategist

Location:Leander, TX (onsite), 6 miles from NW Austin

The Role

As Social Media Strategist, you’ll report directly to the Marketing Manager and own Frame Amo’s organic content strategy from end to end. You’ll lead creative planning, build and manage an influencer program, and create content that performs across social, blog, email, and paid channels. You’ll work closely with the Marketing Manager and Digital Marketing Specialist to concept and develop compelling ad creative. You’ll also use generative AI tools to automate workflows, scale and refine content production efficiently.

Responsibilities

• Build and lead a multi-channel content strategy that drives awareness, engagement, and conversion
• Shoot, edit, and produce high-quality photo and video content for Instagram, TikTok, Pinterest, YouTube, and more
• Write engaging captions, scripts, and in-platform copy that align with our brand voice
• Use generative AI tools (e.g., Chat GPT, Sora, Veo 3) to efficiently scale and enhance content
• Collaborate with the Marketing Manager and Digital Marketing Specialist to develop creative for paid social campaigns

Influencer & Affiliate Marketing

• Build and manage an influencer and creator program—handling outreach, gifting, negotiations, and performance tracking
• Partner with the Digital Marketing Specialist to develop and grow an affiliate program targeting bloggers and publishers
• Coordinate deliverables, track ROI, and maintain brand consistency across all creator/partner content

Social Management & Optimization

• Manage the social media calendar, schedule content, and maintain consistent brand presence
• Monitor performance metrics (engagement, reach, follower growth) and report insights to the Marketing Manager
• Stay on top of platform updates, creative trends, and audience behavior to continuously improve output

Skills & Qualifications

• 5+ years of experience in social media strategy, content creation, and influencer marketing—ideally in a DTC or design-forward brand
• Proven track record of producing high-performing content that drives traffic and engagement(portfolio required for consideration).
• Deep understanding of content strategy and platform best practices (Instagram, TikTok, YouTube, Pinterest, LinkedIn, X, Threads, etc.).
• Experienced with publishing and analytics tools (e.g., Buffer), and skilled at translating data into insights.
• A strategic thinker with strong creative instincts—able to brief, ideate, and collaborate with content producers.
• Culturally aware, trend-sensitive, and editorially sharp—you know how to make a brand feel relevant.
• Organized, detail-oriented, and comfortable juggling multiple initiatives in a fast-paced environment.
• A strong communicator who thrives in collaborative, feedback-rich teams.
• Complete health insurance coverage and 401(k) with 5% employer match that starts on day one
• Paid holidays and generous paid time off
• Opportunities for long-term career growth and advancement
• Best-in-class, clean, modern facilities

$80,000 - $90,000 per year

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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