Lakeside HR Group
Lakeside HR Group is hiring: Marketing Specialist in Eden Prairie
Lakeside HR Group - Eden Prairie, MN, United States, 55344
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Overview
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Overview
Title: Marketing Specialist
Compensation: 65k-75k
Location: Eden Prairie, MN
About The Job:
Lakeside HR Group is seeking an experienced and proactive Marketing Specialist to lead and execute day-to-day marketing efforts. This role will work in close collaboration with our external marketing agency and internal stakeholders to ensure all initiatives align with brand standards and business goals.
The ideal candidate will have experience in B2B marketing within the professional services sector and a track record of successfully driving brand visibility, generating leads, and fostering client engagement. This is a roll-up-your-sleeves role with room to grow into greater strategic responsibility. You will have the opportunity to make a visible impact on a growing brand and help shape the future of Lakeside HR Group's marketing function.
Key Responsibilities:
Preferred Qualifications:
Benefits:
About Lakeside HR Group:
At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.
Partner with us at Lakeside HR Group, where we are more than just a recruiting firm; we are your partners in achieving your career aspirations.
Compensation: 65k-75k
Location: Eden Prairie, MN
About The Job:
Lakeside HR Group is seeking an experienced and proactive Marketing Specialist to lead and execute day-to-day marketing efforts. This role will work in close collaboration with our external marketing agency and internal stakeholders to ensure all initiatives align with brand standards and business goals.
The ideal candidate will have experience in B2B marketing within the professional services sector and a track record of successfully driving brand visibility, generating leads, and fostering client engagement. This is a roll-up-your-sleeves role with room to grow into greater strategic responsibility. You will have the opportunity to make a visible impact on a growing brand and help shape the future of Lakeside HR Group's marketing function.
Key Responsibilities:
- Work closely with our leadership team and marketing agency to develop and execute comprehensive marketing strategies that support brand growth and client acquisition.
- Oversee the planning, creation, and distribution of high-quality content, including newsletters, blog posts, email campaigns, and case studies.
- Collaborate with the marketing agency to manage digital channels, including LinkedIn and other social media, email marketing, and website updates.
- Lead the marketing components of events such as webinars, client roundtables, conferences, and community engagements.
- Coordinate the development and inventory of branded items, sales collateral, and marketing materials.
- Partner with the sales team to support campaigns, develop lead-generation strategies, and update assets that support business development.
- Conduct ongoing analysis of industry trends, competitors, and customer needs.
- Maintain consistency in messaging, tone, and visuals across all internal and external communications.
- Serve as a connector between departments to ensure cohesive messaging, proactive planning, and execution of cross-functional marketing needs.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven B2B marketing experience, ideally within a professional services or consulting environment.
- Experience with Adobe Creative Cloud.
- Hands-on experience with digital marketing, content creation, and social media.
- Excellent project management and organizational skills; comfortable juggling multiple priorities.
- Strong writing and editing skills with attention to detail and brand voice.
- Demonstrated experience supporting business development through marketing.
- Comfortable working independently while managing external partners and internal stakeholders.
Preferred Qualifications:
- Experience with marketing automation platforms and CRM systems such as HubSpot and Constant Contact.
- Knowledge of SEO, SEM, and analytics platforms (e.g., Google Analytics).
- Familiarity with design tools such as Canva or Adobe Creative Cloud.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and supportive work environment
About Lakeside HR Group:
At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.
Partner with us at Lakeside HR Group, where we are more than just a recruiting firm; we are your partners in achieving your career aspirations.