Graphic Design and Social Media Specialist
Virginia Jobs - Richmond, Virginia, United States, 23214![Virginia Jobs](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
All full-time university staff are eligible for VCU's robust benefits package that includes: comprehensive health benefits, paid annual and holiday leave granted up front, retirement planning and savings options, tax-deferred annuity and cash match programs, generous tuition benefit, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more about VCU's benefits: https://hr.vcu.edu/current-employees/benefits/a-z-list-of-benefits/.
Summary:
We are looking for a creative and versatile Graphic Design and Social Media Specialist to join our dynamic marketing team. This role will involve designing engaging visual content and creating compelling multimedia content for various digital platforms. The ideal candidate will be proficient in graphic design by creating visual content for marketing materials, be very creative and skilled in content creation for social media, websites and other digital channels.
Typical Duties
Key responsibilities include but are not limited to:
Graphic Design:
Design visually appealing graphics for websites, social media, email campaigns, and print materials including brochures, flyers and event posters.Independently develop graphics, visuals and videos to accompany social media posts and campaigns.Utilize social media tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), CapCut, Canva, etc. to create content.Prepare design files for print and digital production.Assist in the submissions of awards for the department.Order promotional materials and print materials from VCU approved vendors.Social Media:
Develop and produce multimedia content, including videos, infographics, and animations for each platform.Collaborate with the marketing team to develop content strategies that align with company goals and brand guidelines.Create and assist with content for social media platforms, including writing posts, creating graphics and engaging with the audience.Post regularly on social media platforms and answer questions in a timely fashion.Ensure online content complies with VCU's brand guidelines.Industry Research and Trend Analysis:
Research industry trends and best practices to determine the most effective ways to reach the desired audience.Conduct analysis to understand the needs of the audience and industry trends.Regularly participate in brainstorming sessions to share new design perspectives and ideas.