Partner Marketing Specialist
Nintendo - Kirkland, Washington, United States, 98034Work at Nintendo
Overview
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Overview
Leverages strong marketing and industry knowledge to support the Strategic Initiatives (SI) partner marketing team.
Ideates, advocates for, and supports the execution of licensed partner marketing opportunities that deliver meaningful consumer engagement and sell-through
Partners closely with Partner Marketing leadership and internal / external stakeholders to facilitate the development and execution of marketing campaigns for licensed partner products through regular interaction with cross-functional internal and external stakeholders and executional leads
Provides recommendations on how to optimize the use of SI marketing resources to deliver on SI business goals
Works closely with partners to document and communicate their marketing strategy-including overall marketing priorities, key product messaging, and target audiences-and help optimize their plans
Evaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROI
Acts as point of contact between external partners, Nintendo internal departments, and NOA SI for all partner marketing-related matters
Supports licensed partners in all marketing, advertising and promotional activities, including identifying integration opportunities
Analyzes and understands market, consumer, retailer and industry trends
Drive the management, approval, and execution of partner product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc., in partnership with leadership
Works closely with external partners to document and communicate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiences
Drives collaboration with external partners and internal teams to ensure effective execution across all operations, logistics, legal, staffing, product training, digital, aspects of the program
Delivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, recaps, analysis and other materials
Performs post-program reporting, ROI and PDCA activities
Reviews marketing materials for accuracy and consistenc