Liberty Mutual Insurance
Senior Marketing Specialist, Brand Strategy
Liberty Mutual Insurance - Boston, Massachusetts, us, 02298
Work at Liberty Mutual Insurance
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Overview
Senior Marketing Specialist, Brand Strategy Join to apply for the
Senior Marketing Specialist, Brand Strategy
role at
Liberty Mutual Insurance .
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description. Get AI-powered advice on this job and more exclusive features. Liberty Mutual Insurance provided pay range This range is provided by Liberty Mutual Insurance. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $74,000.00/yr - $119,000.00/yr Pay Philosophy The typical starting salary range for this role is determined by skills, experience, education, certifications, and location. The full salary range reflects the competitive labor market value for all employees in these positions across the national market and offers opportunities for growth within the role. Some roles may include commission and/or bonus earnings based on the compensation plan. Description The Senior Marketing Specialist, Brand Strategy supports the development of enterprise-wide integrated marketing programs and campaigns aligned with Liberty Mutual’s brand objectives. The role involves driving brand consistency, improving strategies, and managing enterprise sponsorship evaluation to support broader brand and company goals. You will collaborate across teams, develop your marketing skills, and help position a Fortune 100 company as a trusted global insurance brand. This position offers a hybrid work structure, reporting to the Boston MA office, with 2 days in office and 3 days remote. This policy is subject to change. Responsibilities
Develop brand resources to ensure consistency and strengthen our brand across the company. Contribute to enterprise sponsorship strategy and collaborate with activation teams and business units. Identify and develop opportunities to enhance the enterprise brand and manage key projects. Update brand resources and guidelines proactively to ensure efficiency and consistency. Serve as the primary contact for brand-related questions within the organization. Coordinate with stakeholders to maintain on-brand project execution. Document processes for brand initiatives to improve clarity and efficiency. Manage operational aspects of projects as part of cross-functional teams. Support feedback and measurement initiatives by capturing data to inform resource development and identify gaps. Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience. At least 3 years of marketing experience in a corporate or agency setting. Insurance industry experience is preferred. Knowledge of marketing principles, practices, and analysis. Proficiency with relevant technologies. Strong analytical, communication, and organizational skills. Highly collaborative and adaptable to a fast-paced environment. Proactive in learning new skills and expanding industry knowledge. About Us Liberty Mutual is committed to fostering an inclusive environment where employees from diverse backgrounds can thrive. We offer comprehensive benefits, ongoing learning opportunities, and support for professional growth. We believe progress happens when people feel secure. Our mission is to provide protection for the unexpected with care, helping people embrace today and confidently pursue tomorrow. Our commitment to diversity, equity, and inclusion is reflected through our Employee Resource Groups and company policies. We value your dedication and offer benefits to support your well-being. Learn more at: https://LMI.co/Benefits Liberty Mutual is an equal opportunity employer and prohibits discrimination based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran status, pregnancy, genetic information, or any other legally protected characteristic.
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Senior Marketing Specialist, Brand Strategy
role at
Liberty Mutual Insurance .
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description. Get AI-powered advice on this job and more exclusive features. Liberty Mutual Insurance provided pay range This range is provided by Liberty Mutual Insurance. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $74,000.00/yr - $119,000.00/yr Pay Philosophy The typical starting salary range for this role is determined by skills, experience, education, certifications, and location. The full salary range reflects the competitive labor market value for all employees in these positions across the national market and offers opportunities for growth within the role. Some roles may include commission and/or bonus earnings based on the compensation plan. Description The Senior Marketing Specialist, Brand Strategy supports the development of enterprise-wide integrated marketing programs and campaigns aligned with Liberty Mutual’s brand objectives. The role involves driving brand consistency, improving strategies, and managing enterprise sponsorship evaluation to support broader brand and company goals. You will collaborate across teams, develop your marketing skills, and help position a Fortune 100 company as a trusted global insurance brand. This position offers a hybrid work structure, reporting to the Boston MA office, with 2 days in office and 3 days remote. This policy is subject to change. Responsibilities
Develop brand resources to ensure consistency and strengthen our brand across the company. Contribute to enterprise sponsorship strategy and collaborate with activation teams and business units. Identify and develop opportunities to enhance the enterprise brand and manage key projects. Update brand resources and guidelines proactively to ensure efficiency and consistency. Serve as the primary contact for brand-related questions within the organization. Coordinate with stakeholders to maintain on-brand project execution. Document processes for brand initiatives to improve clarity and efficiency. Manage operational aspects of projects as part of cross-functional teams. Support feedback and measurement initiatives by capturing data to inform resource development and identify gaps. Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience. At least 3 years of marketing experience in a corporate or agency setting. Insurance industry experience is preferred. Knowledge of marketing principles, practices, and analysis. Proficiency with relevant technologies. Strong analytical, communication, and organizational skills. Highly collaborative and adaptable to a fast-paced environment. Proactive in learning new skills and expanding industry knowledge. About Us Liberty Mutual is committed to fostering an inclusive environment where employees from diverse backgrounds can thrive. We offer comprehensive benefits, ongoing learning opportunities, and support for professional growth. We believe progress happens when people feel secure. Our mission is to provide protection for the unexpected with care, helping people embrace today and confidently pursue tomorrow. Our commitment to diversity, equity, and inclusion is reflected through our Employee Resource Groups and company policies. We value your dedication and offer benefits to support your well-being. Learn more at: https://LMI.co/Benefits Liberty Mutual is an equal opportunity employer and prohibits discrimination based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran status, pregnancy, genetic information, or any other legally protected characteristic.
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