SVP & Director, Marketing Strategy and Engagement, Random House P...
Penguin Random House LLC - Long Island City, New York, United States, 11101![Penguin Random House LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Penguin Random House LLC
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Overview
SVP & Director, Marketing Strategy and Engagement, Random House Publishing Group (Hybrid)Penguin Random House, the world’s leading trade book publisher, is seeking a dynamic and visionary SVP & Director of Marketing Strategy and Engagement to join the prestigious Random House Publishing Group. This role is a unique opportunity to lead an interdisciplinary marketing team that spans title marketing, audience development, consumer engagement, insights and analytics, marketing operations, media buying, advertising performance, and creative teams such as design and copy.As the SVP & Director, you will report directly to the President of the Random House Publishing Group and collaborate closely with sales, publishing, editorial, publicity, finance, and strategy teams. Your mission is to drive innovative marketing strategies and campaigns that amplify the voices of the world’s most acclaimed storytellers, thought leaders, and innovators across a diverse portfolio of more than 20 imprints, including Ballantine Books, Bantam, Dell, Delacorte Press, Del Rey, Inklore, Random House Worlds, The Dial Press, Modern Library, One World, and many more.Join us at Penguin Random House and be at the forefront of shaping the future of book marketing, driving engagement, and inspiring readers around the world. Apply now to become part of a team that celebrates creativity, innovation, and the power of storytelling.This hybrid position includes occasional in-office/in-person responsibilities such as attending sales conferences, author and agent meetings, and conventions. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, including the tri-state area (NJ, CT, & PA).The Role:Campaign Leadership:
Direct the creation and implementation of marketing and branding campaigns for over 700 titles annually, spanning all adult trade categories such as fiction, non-fiction, cookbooks, illustrated lifestyle books, spirituality, self-help, health, and Christian literature.Team Management:
Oversee a large, multi-disciplinary team of marketers, ranging from early career professionals to experienced directors, fostering a culture of creativity, collaboration, and excellence.Strategic Collaboration:
Work closely with Publicity and key stakeholders (Publishing, Editorial, Sales) to develop integrated marketing strategies that drive sales and enhance brand presence.Budget Oversight:
Manage a substantial annual marketing budget, ensuring effective allocation for title marketing campaigns, coop, freelancers, consultants, marketing tools, and resources.Stakeholder Engagement:
Guide and actively participate in marketing and sales meetings, and engage with authors, agents, and other business partners to ensure cohesive and impactful marketing efforts.The Essentials:Extensive Experience:
At least 10 years of experience in book marketing management, with proven leadership and supervisory capabilities.Creative Vision:
Demonstrated ability to develop and execute strong creative and brand-building strategies across multiple fiction and nonfiction categories.Campaign Expertise:
Expertise in designing and implementing integrated marketing campaigns, including traditional media, paid social, programmatic, and search advertising.Analytical Mindset:
Strong analytical skills to optimize marketing efforts for maximum ROI and to develop precise audience insights and targeting strategies.Innovation:
Proven track record of conceiving and executing innovative consumer-facing marketing campaigns that stand out in the marketplace.Industry Knowledge:
Comprehensive understanding of both established and emerging marketing practices within the publishing industry and related sectors.Results-Oriented:
Highly motivated, resourceful, and results-driven with a strong ability to work both independently and collaboratively in achieving business goals.Exceptional Communication:
Excellent verbal and written communication skills, with keen attention to detail and the ability to effectively prioritize and multitask in a fast-paced environment.Adaptability:
Thrives in a dynamic, ever-changing environment, with the ability to solve problems efficiently and adapt to new challenges.Technical Proficiency:
Strong proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.Passion for Pop Culture:
An avid reader with a deep interest in and knowledge of pop culture and current trends.The salary range for this position will be $200,000- $250,000.All positions are currently eligible for annual profit award or bonus, subject to Company results.Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.#J-18808-LjbffrRemote working/work at home options are available for this role.