Senior Marketing Specialist
Lake Michigan Credit Union - Baltimore, Maryland, United States,![Lake Michigan Credit Union](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Lake Michigan Credit Union
Overview
- Apply
Overview
Senior Marketing Specialist
Primary Location:
Grand Rapids
Employee Status:
full-time, exempt
Estimated Hours/Week:
38
Remote:
No
What You’ll Get:
(note varied offerings based on role and hours)
Weekly Pay
Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and Vision
Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
Retirement options like 401(k) with company match and pension
Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time
Tuition reimbursement
To see a full list of our benefit offerings – check out this helpful guide!
About this position:
LMCU is looking for a Senior Marketing Specialist that will work with the Marketing Managers to serve the needs of our largest business groups. The Senior Marketing Specialist performs account service work and gains an in-depth understanding of the client’s business and marketing goals and objectives, their market and competitive challenges, and learn about their products and competition. They'll work directly with the branch managers and loan officers to support their marketing needs.
What you’ll do:
Provide project support for assigned business units including the management of marketing plans, projects, materials, and initiatives. This includes supporting the QA process for marketing deliverables to ensure they align with our brand’s goals and objectives.
Help manage the content marketing calendars and fulfill earned media scheduling and coordinating with internal LMCU partners.
Help direct and manage the development of marketing library pieces to proactively serve the needs of our branches and sales teams and event management as it relates to marketing deliverables.
Maintain a thorough understanding of the client's business environment and goals by participating in meetings, conducting appropriate competitive research, working with client and staff (ex. going on calls with LOs, meeting realtors and mortgage customers and prospects) and staying current on industry trends.
Help manage the tracking and evaluation (ROI) for various marketing projects, make recommendations for improvement and provide analysis and reporting (analytics) based on the outcome versus goal.
Ensure projects are completed in a timely manner by working with marketing staff and clients and communicating status to all relevant parties.
What You’ll Bring: You’ll like this position if you have...
Three to five years of similar or related experience, including preparatory experience, in a marketing role.
A bachelor's degree in advertising, marketing or business.
Proficient with Excel, PowerPoint, Word and CRM (Microsoft Dynamics).
Proficient at problem solving. Excellent analytical and math skills - calculations, forecasts and budgeting.
Who We Are:
We’re proud of our past, thrilled with our present, and couldn’t be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union, LMCU is a not-for-profit institution, owned by its members, instead of corporate stockholders. We are accountable directly to our members, and they directly share in our success – benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don’t exist at traditional banks.
It’s about always doing what’s best and right for our members - it guides everything we do.
From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members. Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee, you can have confidence in knowing your work is having an impact by supporting our mission of serving our members’ lifetime financial needs.
You’ll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.
Have additional questions about the role?
You may email us at:
Careers@lmcu.org
If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:
Call us at:
(616) 242-9790
Mail your resume to:
5664 Prairie Creek Drive, Caledonia, MI 49316
Please Note:
These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU’s online application.
LMCU is an Equal Opportunity Employer
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