Marketing Technology Coordinator
Manatt Phelps & Phillips - Los Angeles, California, United States, 90079![Manatt Phelps & Phillips](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Web Content Posting and CurationUpdate content on external website and intranet dailyPost press coverage, Firm news, articles, events, bios, job opportunities and awards, and update practice pages in a timely mannerAssist with web development, including building templated pages and brainstorming creative solutions for sharing and curating contentGenerate website analytics, and create data reports with actionable insightsMaintain Word and PDF versions of updated marketing materialsResize and catalog images in media library; ensure consistency and brand compliance with image usage for internal and external platformsEmail MarketingWork with email marketing program (Pardot) to create newsletters, webinar invitations, and internal and external announcementsFormat newsletters, obtain approvals, export mailing lists and schedule distributionsAnalyze and report on newsletter readership statisticsManage subscribers and bounced emails, updating opt-ins and opt-outs in CRM databaseWork with events team to coordinate and implement technological components of webinar invitations and other event campaignsCRM and Database StewardProactively update contacts database (Salesforce) by categorizing and filtering contacts, importing and exporting lists, and maintaining general data hygieneGenerate mailing lists and run reports and searches on an as-needed basisGenerate and review scheduled database audits to ensure quality and accuracy of reportable dataLeverage additional data enrichment tools to consistently and methodically keep contacts up to dateMeticulously research, correct and enter new contact data; resolve duplicates and bounce backsWork with lateral hires to add contacts to mailing lists; send announcementsDocument data-related processes and procedures for reference and other knowledge-based trainingInput and ensure accuracy of matters for the firm’s Experience Management systemTechnologyLiaise with internal technology department to develop and test system enhancements related to marketing technologyCollaborate with the technology department and outside vendors on software hosting and upgradesSupport the marketing team by troubleshooting any technology questions regarding the website, email marketing, proposal tools and database needsTroubleshoot and resolve issues related to integration and system performanceQualifications
RequiredBachelor’s degree in management information systems or computer science (preferred)Two to three years of related work experience, preferably in a professional services or B2B environmentSuperior client service skills and demonstrated willingness to go above and beyond to deliver exceptional serviceWillingness to work collaboratively as a member of a team, with a positive, can-do attitudeDesire to grow in the position and as a contributing member to the marketing and business development teamHigh-speed data entry skills and exceptional attention to detail are requiredExcellent written and oral communication skills, and ability to interact professionally with individuals at all levels within the FirmStrong time management skills and flexibility to pivot based on department needsAbility to prioritize, multitask, complete projects on tight deadlines and work in a fast-paced environmentExperience with website content management systems and related toolsExperience with HTMLProficiency in Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, and similar softwareAble to work in-office three days per week (Tuesday, Wednesday and Thursday) and more as needed; Ability to be flexible, with occasional long nights, early mornings and weekends as neededHighly RecommendedKnowledge of Google Analytics and SEO best practicesExperience with Salesforce (Sales Cloud) and Pardot (Account Engagement)Current Salesforce certifications are a plusExperience with Kontent.ai or similar content management systemsThe base annual pay range for this role is between $60,000-$67,000. The base pay to be offered will vary and depend on skills and qualifications, experience, location and will also take into account internal equity. A full range of medical, financial and/or other benefits dependent on the position will also be offered.EEO/AA EMPLOYER/Veterans/DisabledManatt is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, physical or mental disability, religion, creed, national origin, citizenship status, ancestry, sex or gender (including gender identity, gender expression, status as a transgender or transsexual individual, pregnancy, childbirth, or related medical conditions), age (over 40), genetic information, past, current, or prospective service in the uniformed services, sexual orientation, political activity or affiliation, genetic or and any other protected classes or characteristic protected under applicable federal, state, or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.This employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.IMPORTANT: If the Government cannot confirm that you are authorized to work, this employer is required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment.Employers may not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, this employer uses E-Verify’s photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services’ (USCIS) photograph. If you believe that your employer has violated its responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at 1-800-255-7688 (TDD: 1-800-237-2515).Apply NowWe are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here.VEVRAA Federal Contractor We Request Priority Protected Veteran and Disabled Referrals for all of our locations Please contact Holly Brown at 310-231-5409 or hbrown@manatt.com with any questionsPDN-9caaa6f6-0938-4e78-96c5-91f15de0348f